Corporate:
+++ Dorel Industries has completed the sale of its bike business, Dorel Sports (Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse), to Pon Holdings for $810 million
DTC:
+++ Goldwin has opened a “flagship store” of 102 sqm. in the Taikoo Li Sanlitum shopping center of Beijing ahead of the Winter Olympics, similar to those it opened in San Francisco in 2019 and Munich in 2020
Marketing:
+++ Electing the Italian tennis champion as a global ambassador of the brand under a new multi-year contract, on and off the tennis court, Hugo Boss is launching a first capsule collection with Matteo Berrettini in mid-January
+++ Castore has signed a four-year partnership with GB Taekwondo, securing a contract with the British team beyond the 2024 Olympic Games in Paris
+++ On Running has launched a Kenyan trail running team, The Milimani Runners
+++ Zoot Sports has signed up the triathlete Sam Long to a long-term endorsement contract
Trade Shows:
+++ The duration of the annual Consumer Electronics Show (CES) in Las Vegas has been shortened from four to three days, running from Jan. 5 to 7, after companies like Google and Microsoft preferred to hold virtual events because of concerns over Covid contaminations
+++ The Italian Expo Riva Schuh show in Riva del Garda has been confirmed, hosting 520 exhibitors from Jan. 15 to 18
