Corporate:
+++ CVC Capital Partners is reportedly discussing a $4 billion merger of the ATP and WTA Tours into a single entity, called One Tennis, in which it would hold a 15% stake
Management:
+++ Deichmann has appointed a new chief marketing officer, Sabine Zantis, replacing Christian Hackel
Retail:
+++ Decathlon France has opened a pop-up store in Boulogne-Billancourt, near Paris, at the shopping mall Les Passages, focusing on summer sports, which will be in place until July 31
Distribution:
+++ Blueseventy, the American brand of wetsuits and swim products, has chosen Sported as its new distributor across the Middle East region
+++ Traunstein Sport has taken on the distribution of Protective bikewear in Austria
Legal & Institutional:
+++ FIFA has appointed Dave Beeche as chief executive of the 2023 Women’s World Cup, which will be jointly hosted by Australia and New Zealand
Marketing:
+++ Skechers has signed up Michael Ballack, the legendary 44-year-old German football player, as brand ambassador who will appear in a European campaign later this year
+++ Craft expands its partnership with Spartan, which acquired Tough Mudder in some countries at the beginning of 2020, through a multi-year contract develop co-branded performance apparel and footwear for Spartan Trail and Tough Mudder obstacle course races
+++ Macron has announced a new four-year technical sponsorship deal with the Luxembourg Rugby Federation (FLR), as well as the renewal of its partnership with Stoke City FC until 2024
+++ Kappa will replace Adidas as the new technical partner of Red Star FC, a French football club that competes in France’s third tier (National), for the next three seasons
+++ Adidas has extended its partnership with the Racing Club Strasbourg, a football club that competes in France’s Ligue 1, as equipment supplier of the club until 2030
+++ Mizuno has announced the renewal of its partnership with the French Judo Federation (FF judo) as equipment supplier
