Jesper Johansson
I started my career as a golf journalist at Svensk Golf. From there, I took over the Swedish publication Sportfack as Editor In Chief. When EDM Publications called, it was an easy decision to come and join SGI Europe. In my spare time I watch way too much football, play golf or ride on my road bike.
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News briefsConverse to cut jobs as part of Nike's $2 billion cost-saving strategy
Converse, a subsidiary of Nike, is set to cut jobs as part of Nike’s broader $2 billion cost-saving initiative, a knowledgeable source disclosed on Tuesday. Announced in December, Nike’s three-year plan aims to economize through strategies like product supply tightening and management streamlining. The footwear leader has faced challenges with ...
News briefsPuma announces leadership shuffle in Europe, appoints new Head for Central Europe
Puma has announced significant leadership changes in its European operations, appointing Bas van den Bemt, a seasoned company executive, as the new head of Central Europe. van den Bemt, who has been with Puma since 2009, previously managed the company’s business in the Benelux region for over eight years and ...
News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
ArticleXXL relocates Swedish stores in response to soaring rents
XXL, the Norwegian sporting goods giant, is relocating its stores in Uppsala, Västerås, and Växjö in Sweden due to soaring rental costs. The moves, set for late summer, involve shifts of just a few hundred meters each but stem from what the company describes as “soaring rents.” Anders Lindblom, the ...
ArticleUS Open champion Matthew Fitzpatrick joins Arccos as Investor and Ambassador
Arccos, a leader in AI-connected golf technology, has announced US Open Champion Matthew Fitzpatrick as its newest investor and Tour Ambassador. Fitzpatrick, currently ranked No. 14 in the world, will continue utilizing Arccos to enhance his performance analysis and preparation for PGA Tour events, major championships, and Ryder Cups. Fitzpatrick ...
News briefsCandace Parker named President of Adidas Women’s Basketball, aims to shape future of the sport
Candace Parker, revered in basketball circles, has transitioned into a new role as president of Adidas women’s basketball, following her recent retirement from the sport. With a 16-year history with Adidas, Parker aims to shape the future of women’s sports. Adidas announced Parker’s appointment, highlighting her profound understanding of the ...
ArticleLululemon and Life Time launch co-branded apparel for pickleball's surge
Lululemon has announced a deeper collaboration with Life Time to promote their shared interests in pickleball, highlighting the ongoing expansion of the sport in the U.S. The partnership will see the release of a co-branded apparel line featuring both men’s and women’s gear. Notable items include a women’s asymmetrical tank ...
ArticleEastside Golf launches first women’s line, emphasizing authenticity and inclusion
Eastside Golf has officially launched its first women’s line in response to growing demand, aligning with an uptick in female participation in golf. Co-founder and Creative Director Olajuwon Ajanaku explained the approach: “Since our early days, we’ve had women purchasing Eastside Golf items for themselves, and asking us when we’d ...
News briefsSpeedo surprises with an extraordinary campaign in the Year of Sports
In the lead-up to this year’s Olympics, Speedo is taking a different approach to its marketing strategy, aiming for inclusivity over exclusivity. The renowned swimwear brand has launched a new campaign celebrating swimmers of all backgrounds, embracing diversity and fostering a global community united by a love for the water. ...
ArticleWolverine Worldwide appoints new Chief Financial Officer
Wolverine Worldwide, the Michigan-based footwear company, has named Taryn Miller as its new Chief Financial Officer (CFO). Miller will report directly to Chris Hufnagel, the company’s president and CEO, and will commence her role on Thursday. Miller brings a wealth of financial expertise to Wolverine Worldwide, having previously served as ...
ArticleCanada’s Competition Bureau launches investigation into Lululemon’s environmental claims
Canada’s Competition Bureau has announced a formal investigation into Lululemon’s environmental assertions featured in its marketing campaigns, following allegations of misleading practices. Marianne Blondin, a spokesperson for the bureau, confirmed the probe to Canadian broadcaster CBC. Stand.earth, an advocacy group leading the charge, has accused Lululemon of engaging in greenwashing, ...
ArticleFrasers Group revamps digital infrastructure to enhance retail operations
Frasers Group is embarking on a digital transformation aimed at boosting the efficiency of its retail operations and enhancing the online shopping experience across its sports, premium, and luxury brand websites and apps. Described as a “first of its kind” initiative, the retail powerhouse views this investment as pivotal to ...
News briefsApril sees dip in UK retail sales amid poor weather and easter shift
The British Retail Consortium (BRC) has reported a downturn in retail sales for April, attributing the decline to unfavorable weather conditions and an earlier Easter period. According to the trade association, total retail sales in the UK experienced a 4 percent decrease for the four-week period from March 31 to ...
News briefsJD Sports makes Middle East debut with new store in Bahrain
JD Sports has marked its entry into the Middle East with the inauguration of a new store located at Bahrain’s Marassi Galleria Mall, a beachfront shopping destination. Operated under a franchise agreement with GMG, the 504 square meter establishment will offer customers access to the latest releases from a diverse ...
News briefsDecathlon partners with Resortecs to launch recyclable swimwear
French sporting goods chain Decathlon has joined forces with Belgian textile recycling company Resortecs to introduce a sustainable swimwear collection aimed at addressing the challenges of recycling swimwear fabrics. The primary hurdle in recycling swimwear has been the high elastane content in the fabrics, as elastane cannot be separated from ...
ArticleCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
ArticleDecline in golf apparel sales signals market shift
According to Golf Datatech (GDT), the latest figures reveal a notable downturn in golf apparel sales, signaling a shift in the market landscape. In March 2024, sales at both on- and off-course specialty stores plunged by over 10 percent compared to the same period last year. The first quarter of ...
News briefsPeloton announces major workforce reduction amid financial struggles
In a move reflecting ongoing financial challenges, indoor training platform Peloton has revealed plans to cut 15 percent of its workforce, equating to approximately 400 positions, alongside the resignation of CEO Barry McCarthy.
News briefsDenmark proposes national ban on PFAS in clothing and footwear
In a move to address environmental concerns, the Danish government has unveiled plans for a national ban on the use of per- and polyfluoroalkyl substances (PFAS) in clothing, footwear, and sealants. These substances are recognized as major contributors to environmental contamination. “Limiting PFAS at the source is essential for safeguarding ...
News briefsWolverine Worldwide expands global reach with new licensing deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
