All articles by Jesper Johansson
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News briefsR-Gol acquires Unisport to forge global football merch empire
R-Gol, backed by Innova Capital, has acquired Unisport from Nordic Capital. The merger combines R-Gol’s strong presence in Central and Eastern Europe with Unisport’s influence in Northern and Western Europe, aiming to shape a leading force in the football retail sector. With a projected combined revenue exceeding €200 million in ...
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News briefsOn announces multi-year collaboration with Zendaya
Source: On Zendaya for On Sportswear brand On has welcomed actress Zendaya as a brand partner, embarking on a multi-year collaboration aimed at redefining certain product lines and fueling discussions on movement and well-being. This partnership was unveiled following the release of Zendaya’s tennis-focused drama, “Challengers,” which ...
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News briefsOneFootball teams up with Stadion to launch soccer marketplace
OneFootball has announced a new collaboration with Stadion, a London-based digital sports agency, to introduce a unique online soccer marketplace. This venture aims to integrate a personalized e-commerce platform within the OneFootball app, providing AI-powered product recommendations to fans. Set to debut this summer, the marketplace will allow fans to ...
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News briefsSports Direct to introduce membership program with new omnichannel app
Sports Direct is set to launch a new membership program next month, featuring an “enhanced” omnichannel app, as part of its strategy to deepen customer engagement and enhance digital capabilities across its 500 UK stores. David Clark, Chief Customer Officer at Sports Direct’s parent company, Frasers Group, announced the initiative ...
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News briefsAdidas reveals Real Madrid's new home kit for the 2024/25 Season
Adidas has launched the latest Real Madrid CF home kit for the 2024/25 season, featuring a refined and minimalist white design that pays homage to the club’s storied history. The jersey introduces a unique houndstooth pattern, subtly woven with the initials “RM,” blending tradition with modern 3D engineering techniques to ...
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News briefsNike implements job cuts at European headquarters
Nike is, according to Bloomberg, implementing layoffs across its European headquarters as part of a global strategy to reduce operational costs by $2 billion. The job cuts, impacting roughly 2 percent of its workforce worldwide, have already seen around 750 employees dismissed from its Beaverton, Oregon headquarters. The reduction extends ...
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ArticleXXL and Frasers Group forge strategic partnership
XXL and Frasers Group are on the brink of forging a strategic partnership aimed at bolstering XXL’s dominance in the Nordic region. Frasers Group, which holds significant stakes in retail leaders like Sports Direct and over 30 percent of XXL’s Class A shares, sees XXL as uniquely positioned to strengthen ...
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News briefsSportsshoes.com announces 11% increase in sales, 663,000 new customers in last 12 months
SportsShoes.com has achieved an 11 percent year-on-year increase in turnover to £90m (€105.6 million) and acquired 663,000 new customers in 12 months. The retailer also secured 749,000 orders from repeat customers during the same period. SportsShoes.com offers more than 17,000 products from 150 running and outdoor brands, including Nike, Adidas ...
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News briefsSalomon opens flagship store on Champs-Élysées
Salomon has opened up the doors to its new flagship store in Paris. On the famous Champs-Élysées, the brand has opened a 295 square meter store. This is the first mountain sports lifestyle store on the famous shopping street. The store features footwear, apparel and gear for running, hiking and ...
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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News briefsPuma becomes official partner of Hyrox
Puma has elevated its involvement in the world of competitive fitness by announcing a global partnership with Hyrox, the series known as the “world series of fitness racing.” This deal establishes Puma as the official apparel and footwear sponsor for all Hyrox events from 2024 through 2027. Puma’s association with ...
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News briefsSir Jon Thompson joins Frasers Group board to bolster corporate governance
Frasers Group has bolstered its board by appointing Sir Jon Thompson, a distinguished former chief executive of the Financial Reporting Council, as a non-executive director. The appointment is aimed at enhancing the company’s execution of its ambitious long-term growth strategy, particularly as it continues to implement its Elevation Strategy. Sir ...
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News briefsPhysical stores maintain relevance amid e-commerce surge, study finds
A recent study by Forrester highlights a significant projected growth in global e-commerce, expecting online sales to reach $6.8 trillion by 2028, capturing 24 percent of worldwide retail. Despite this surge, $21.9 trillion of the anticipated $28.7 trillion in total retail sales will still occur offline, underscoring the undiminished importance ...
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News briefsOn releases Federer’s updated tennis sneaker
On has unveiled the second version of Roger Federer’s tennis sneaker, the On Roger 2, designed to meet the rigorous demands of professional tennis. This latest model emphasizes durability, featuring an abrasion-resistant and lightweight mesh upper with lateral TPU clips for added support. The toe cap is reinforced with rubber ...
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News briefsVF Corporation appoints Michelle Choe as Global Brand President of Vans
Source: VF Corp. Sun Choe VF Corp. has announced the appointment of Michelle “Sun” Choe as the Global Brand President of Vans, starting in late July. Choe brings nearly three decades of experience from top brands, including Lululemon, Marc Jacobs and Levi’s, to her new role. Having ...
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News briefsOn unveils official Paris 2024 Swiss team outfits in partnership with Ochsner Sport
Swiss Olympic, in collaboration with Ochsner Sport and On, has unveiled the Swiss Olympic Team Paris 2024 Collection, the official uniform for Switzerland’s Olympic and Paralympic delegations. Available exclusively at Ochsner Sport and On, the collection merges aesthetic appeal with innovative design, sustainability, and quality, catering equally to fans and ...
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News briefsLiverpool FC expands in Asia with new retail partnership in Indonesia
Liverpool FC is expanding its global retail footprint with a new partnership in Indonesia, marking another strategic move to bolster its presence in Asia. The English Premier League club has teamed up with PT Kanmo Weston Retailindo, a collaboration between Weston Corporation of Singapore and Indonesia’s Kanmo Group. The fresh ...
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News briefsGerman court rules Nike can use three-stripe design on trousers, overturning previous Adidas claim
A German court has, according to Reuters, ruled that Nike can adorn some of its trouser designs with three stripes, a significant development in its ongoing legal battle with Adidas over trademark issues. This decision came during a second appeal hearing, where the Duesseldorf regional court partially overturned a previous ...
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News briefsAlibaba.com boosts sports and lifestyle product sales in Europe ahead of Uefa Euro 2024
Alibaba.com is capitalizing on the surge in sports-related consumer interest tied to upcoming events like Uefa Euro 2024 by launching a promotional event targeting sports and lifestyle products. According to Alibaba’s latest data, there has been a substantial increase in the UK market’s demand for sports goods, with purchases for ...
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News briefsActive Apparel Group implements environmental management system to reduce carbon footprint
Active Apparel Group (AAG), a manufacturer of activewear and swimwear, has announced a significant step towards sustainability with the implementation of an Environmental Management System (EMS). Adhering to the ISO14001 Standard Framework, AAG aims to reduce its environmental impact through structured targets and strategies across its operations in China, Australia, ...
