Lululemon has announced a deeper collaboration with Life Time to promote their shared interests in pickleball, highlighting the ongoing expansion of the sport in the U.S. The partnership will see the release of a co-branded apparel line featuring both men’s and women’s gear. Notable items include a women’s asymmetrical tank top, a mid-rise skirt, and a cropped crew, along with men’s items like a metal vent tech tee and a smooth spacer hoodie. Each piece will showcase the Life Time logo, emphasizing the partnership.
Celeste Burgoyne, President of Americas and Global Guest Innovation at Lululemon, praised the venture. “This partnership highlights the extraordinary growth of these sports and brings together the best in athletic apparel with the best in tennis and pickleball experiences,” she stated. “Our two brands share a common goal of supporting the collective wellbeing in the communities we operate in, and we’re excited to create one-of-a-kind racquet sport experiences in support of that shared mission.”
The move aligns with Lululemon’s ongoing efforts to capitalize on the burgeoning popularity of pickleball, which has seen rapid growth over the past three years. According to Pickleheads blog, over 36 million Americans are now playing the sport, with nearly a third of them aged between 18 and 34. This trend is not isolated to Lululemon, as other major retailers and brands like Walmart, Skechers, and Target have also made strategic moves into the pickleball market. Life Time itself boasts 960 courts nationwide, nearly three-quarters of which are dedicated to pickleball, reinforcing its position as a major player in the provision of sports facilities.
