As it has already done in other countries, Marker Völkl is distancing itself from its longtime Italian partner in France. As of Nov. 1, sales and marketing of Marker and Völkl in the country shifted from the French subsidiary of Tecnica Group to a newly created French subsidiary of Marker Völkl that will strive to provide more service to clients.
Marker Völkl France will have its sales and marketing office, with a showroom, in Annecy, close to many other companies that belong to the Outdoor Sports Valley consortium.
Its back-office functions will be handled in the existing French office in nearby Marignier of Pure Fishing, which like Marker Völkl belongs to Jarden Corporation.
The new subsidiary will be run by Emmanuel du Noyer, who has been working for Marker Völkl and other international sports companies for 15 years. Three years ago, he left another subsidiary of Jarden, K2, where he was in charge of the French market, and returned to Coalision Europe to act as European sales manager of Orage, based in Annecy.
Jarden may be in a better position to boost the presence of its ski brands on the French market now that its chances of taking over control of Rossignol and Dynastar are fading – not only because of antitrust considerations.
In commenting on Jarden's results for the third quarter a few days ago, Martin Franklin, executive chairman of the group, said it had no plans to change its minority investment in Rossignol, which it took over in 2010 when Quiksilver divested it, as the French group has turned around and is now profitable under the management of Bruno Cercley.
The feat led this former European manager of Coleman to get the French Legion of Honor at Rossignol's new head office on Oct. 8.