Marketing – Page 8
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News briefsMarcus Rashford’s debut collection with Nike
Source: Nike Nike x Marcus Rashford Collection Nike is partnering with Premier League footballer Marcus Rashford on his debut boot and apparel collection. Products include the Elite and Kids versions of the Mercurial Superfly, the Air Max Pulse, a woven tracksuit jacket, tees, pants, and a limited-edition ...
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News briefsReebok honors 50 years of hip-hop with new collection
As part of its Human Rights Now! Collection, Reebok is celebrating Hip-Hop’s 50th anniversary by showcasing apparel and footwear that pays tribute to the pioneers of the genre and its culture. The collection features the work of Hip-Hop photographer Joe Conzo and artist Rich Tu, and also donates $35,000 to ...
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News briefsAdidas by Stella McCartney enters ski wear under Terrex label
Source: Adidas Terrex Iris Law presents the first ever Adidas by Stella Mccartney ski collection Now in the eighteenth year of the collaboration, Adidas by Stella McCartney is venturing into the snowsports arena with a new ski wear collection for Terrex, Adidas’ Outdoor label. British model and ...
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News briefsNew Zealand sneaker brand has a new plant-based alternative to leather
New Zealand-based sustainable shoe brand YY Nation has released a new collection of court sneakers made using cactus. The release of the Fractus Cactus and the Status Cactus coincided with World Vegan Day (Nov. 1). According to YY Nation, the cactus court sneaker range is “Crafted using natural materials extracted ...
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News briefsDakine launches 2024 winter outerwear collection with recyclable materials
Dakine is using its new Re-Psyched technology – according to the brand, a fully recyclable outerwear material – in its latest 2024 winter collection, which also features Bluesign fabrics and recycled materials. The outerwear starts with a high-end 100 percent recycled yarn woven at Japanese mills. It is then bonded ...
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News briefsAdidas footwear on display at Newcastle Contemporary Art
Adidas has announced Original Newcastle, a new exhibition at Newcastle Contemporary Art (NCA) in Newcastle upon Tyne, featuring archival and contemporary footwear in partnership with UK retailer END. The free exhibition, presented by Adidas Spezial, opened on Oct. 27 and will run until Nov. 5. The footwear on display includes ...
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News briefsUA unveils first signature athlete with Curry Brand
Under Armour (UA) has announced the Sacramento Kings point guard, De’Aaron Fox, as the first signature athlete with Curry Brand on a new multi-year partnership. The 25-year-old NBA player has been sporting Curry Brand footwear throughout the 2022/23 season. In his new role, he will work closely alongside Stephen Curry ...
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News briefsReebok Basketball announces first endorsement deal under Shaq’s lead
Reebok has announced a new endorsement agreement with American college basketball player Angel Reese. It is the first signing since former NBA star Shaquille O’Neal was named president of Reebok Basketball earlier this month. Reese plays for the Louisiana State University (LSU) Tigers of the Southeastern Conference. O’Neal also studied ...
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News briefsMitre and The FA launch new three-year partnership
Mitre, a Pentland brand, has entered into a new three-year partnership with The Football Association (FA), the highest-ranking football governing body in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man, which will see a range of new football designs inspired by football fan culture. The ...
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News briefsElite Prospects is Official Career Partner of 2024 IIHF World Junior
Everysport Group’s hockey platform Elite Prospects becomes official career partner of the 2024 IIHF World Junior Championship to be played in Gothenburg this Christmas/New Year. Elite Prospects already supports the development of international hockey in a variety of ways and now joins the list of national partners for the 2024 ...
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News briefsQuiksilver and Roxy launch apparel rental service in France
As reported by the website Apparel Resources, boardsports brands Quiksilver and Roxy have launched an online rental service in France under the label “Boardriders Rental.” The website offers high-quality performance apparel for men, women and children for rent. François Latterrade, Head of Quiksilver Europe, told the website that the rental ...
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ArticleSkechers sets its sights on basketball
Source: Skechers Skechers’ new SKX basketball shoes Just in time for the start of the new NBA season, Skechers has unveiled its first line of technical basketball shoes to be sold in North America, the Philippines and China. The first wave of Skechers basketball shoes includes two ...
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ArticleNike and Dove launch the “Body Confident Sport” online coaching program
Source: Nike x Dove Nike has teamed up with beauty brand Dove to launch “Body Confident Sport,” a set of tools for coaching 11- to 17-year-old girls to help them build their body confidence through sports. Body Confident Sport was co-developed by Nike and Dove over ...
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ArticleReebok and Global Citizen unveil first-ever “Take Action” collab
Source: Reebok Reebok, an Authentic Brands Group (Authentic) company, and Global Citizen, a leading international advocacy organization, unveiled the Reebok x Take Action footwear and apparel collection. Earlier this year, Authentic announced a strategic partnership with Global Citizen to empower consumers to activate their purchasing power by ...
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News briefs“Free shoes…if you can outrun our security guard”
The Parisian running store Distance recently ran a campaign, “Rob it to get it,” inviting customers – for one day only – to try their hand at stealing participating products if they could outrun the security guard. The catch? The security guard on the day of the promotion in Sept. ...
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News briefsUYN launches initiative to recycle unused face masks
The Italian brand UYN is buying up unsold face masks from retailers and using them to create a sustainable accessories collection made from recycled materials. Under the “Change the Face of Your Mask” initiative, UYN will buy the masks – previously required during the Covid-19 pandemic – at €2.50 each ...
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News briefsOdlo releases first snowboarder-specific baselayer with Burton
Odlo has joined forces with Burton to create the first snowboard-specific base layer in the Swiss base layer brand’s history. The Odlo x Burton Slokar Performance Wool 200 base layer is a seamless, technical performance base layer comprising of a crew neck long sleeve top and matching 7/8th length ...
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ArticlePuma appoints A$AP Rocky as Creative Director for F1 partnership
Source: Ryo Sato A$AP Rocky, Puma x F1 Creative Director Earlier this year, Puma announced a long-term partnership with Formula 1 (F1), becoming the exclusive licensee and on-track retailer at all races. Now, Puma and music artist, creative and designer A$AP Rocky officially announced a long-term creative ...
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News briefsNBA sponsorship revenues for the 2022/23 season hit $1.66bn
The National Basketball Association (NBA) posted record sponsorship revenues of $1.66 billion during the 2022/23 season, representing a 1.3 percent increase from the previous year, according to a study by Chicago-based sponsorship consultancy IEG. The figure, reported by Forbes, includes league, team and venue sponsorship rights fees while it excludes ...
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
