Product & Marketing

“Free shoes…if you can outrun our security guard”

2023-10-25T13:48:00

Distance_BETC_Rob it to get it

The Parisian running store Distance recently ran a campaign, “Rob it to get it,” inviting customers – for one day only – to try their hand at stealing participating products if they could outrun the security guard. The catch? The security guard on the day of the promotion in Sept. ...

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