Another sports apparel and footwear company that made its mark in the digital business at the Consumer Electronics Show (CES) in Las Vegas is New Balance, which announced a smart watch to be launched by a new Digital Sport division toward the end of the year.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here