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    Kenyans are the most frequent runners


    A survey of 8,414 current runners conducted between March and April by Nielsen Sports for World Athletics in ten different countries shows the highest level of participation in Kenya, with 47 percent of them running at least once a month and 12 percent less often. In terms of ...

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    A 2.8% CAGR forecast for tennis shoes by 2028


    The market for tennis shoes was worth $2.19 billion in 2020, and is forecast to reach $2.60 billion by 2028, representing a compound annual growth rate (CAGR) of 2.8 percent from 2021 to 2028, according to a new report by Allied Market Research (AMR) . By playing surface, the hard-court ...

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    Golf participation explodes in the U.K. and Ireland


    Two new participation reports produced by Sports Marketing Surveys ( SMS ) – “2020 Great Britain Golf Participation Report” and “2020 Ireland Golf Participation Report” – have shown an increase in participation by a combined 2.3 million on-course adult golfers in Great Britain and Ireland last year. The reports ...

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    Funwheels replace bikes in Russia


    So far in 2021, Russia has experienced a slump in bicycle sales as compared to the last year, due to a high base of comparison and the booming popularity of scooters, according to research conducted by the Yandex.Market trading platform. Russian consumers have also started to buy fewer skateboards ...

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    Spanish bike sales hit the 1.5m milestone


    In 2020, Spain surpassed for the first time in history the milestone of 1.5 million bicycles sold in a single year. According to figures by Ambe , the Spanish bike industry association, released in collaboration with Cofidis , bicycle sales jumped by 24.10 percent to 1,565,233 units last year. The ...

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    GfK sees slow possible recovery of consumption in Germany


    In its monthly study in Germany this May, GfK market researchers found consumer sentiment that has been “rather bright than muted,” because of falling illness rates and success in Covid-19 vaccinations. With more employees coming out of short-time or remote work and incremental re-openings of stores and restaurants, ...

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    Sports Direct voted “worst” sports shop in Britain by customers


    Sports Direct has been ranked as the U.K.’s worst sports shop, according to a survey conducted by a consumer specialist agency, Which? The poll asked 10,909 members of Which? and the general public in November about their most recent experiences of purchasing outdoor and sporting equipment at 29 ...

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    Norway’s sports chains grew by 25% in Q1


    The Norwegian sporting goods market as already gone up by 7 percent, as previously reported . Cold weather, abundant snow and restrictions on foreign travel helped the major Norwegian sporting goods retail chains to book a sales increase of almost 25 percent to 3.3 billion Norwegian kroner (€1.3bn-$1.6bn) in the ...

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    Maersk sees tight maritime freight conditions until Q4


    The world’s largest container shipping company, Maersk, expects tight market conditions in maritime transport to continue until the fourth quarter of 2021. Container shipments by boat are estimated to represent more than 80 percent of intercontinental trade. Maersk pointed out that global demand for container shipments is now expected ...

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    The Swiss sports market was stable in 2020, and it continued to grow online more recently


    According to GfK , the Swiss sporting goods market ended up being flat in 2020, in spite of Covid-19, thanks to a sales rally in the last two months of the year. There was, however, a significant gap between the different sectors: the overall winners in 2020 were fitness, outdoor, ...

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    German golf grows during the pandemic


    The number of licensed golfers in Germany rose by 1.36 percent to 651,417 in 2020, the highest increase in a year since 2012, according to a new report by a golf economy expert, Falk Billion , titled Golfmarkt Deutschland 2021 . The report, which can be downloaded free of charge, ...

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    The French bicycle market grows by 25% in value


    According to figures from Union Sport Cycle , the French sporting goods industry association, the broader bicycle market (bicycles, parts and accessories) in France reached for the first time the milestone of €3 billion in value in 2020, representing an increase of 25 percent from the previous year. ...

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    Exercise boosts Covid survival, study finds


    According to a study conducted by cardiologists at the San Carlos Clinical Hospital in the Spanish capital of Madrid, patients who exercise regularly are eight times more likely to survive Covid-19 than sedentary patients. Published in the American medical journal Infectious Diseases and Therapy , the study examined 520 ...

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    Big gains in Italy’s bike consumption and production


    A total of 2.01 million bicycles were sold in Italy in 2020, or 17 percent more than in the previous year, according to data provided by the Italian bike industry association, ANCMA . The coronavirus pandemic contributed to the strong increase, driving the demand for socially-distanced and sustainable urban mobility ...

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    Strong start of the year in Norway and Finland


    According to Virken , the general retail trade increased by 9.2 percent in Norway in January, as compared to the same month a year ago, despite the closure of some shops and malls for one week, rising by 54.3 percent online and by 6.4 percent offline. The sporting goods sector ...

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    Galvin Green reports surge in interest from young golfers


    Galvin Green , the Swedish brand specializing in the design and supply of high-performance clothing for golfers, says it has experienced a rising interest from younger golfers among its customers over the past year. According to data reported in Golfbusinessnews , the number of younger golfers aged 18-25 buying Galvin ...

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    Athlete social advocacy grows as a key marketing trend, Nielsen report suggests


    A recent report by Nielsen , titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends , suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more ...

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    Sports retailers scored better than other specialty retailers in France


    Going through two Covid-related lockdowns, French specialty retailers saw their sales decline on average by 18 percent in 2020, although their online turnover jumped by 80 percent for the year, including a growth of 85 percent in December, according to their trade association, Procos . Shoe retailers suffered the biggest ...

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    Marker Dalbello Völkl outperformed the market


    While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder . With ...

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    European bike sales to jump by 47% by 2030


    A new forecast from CIE (Cycling Industries Europe) , Conebi (Confederation of the European Bicycle Industry) and ECF (European Cyclists’ Federation) , three industry groups based in Brussels, has predicted that Europeans will buy an extra 10 million bicycles per year by 2030. This would represent an increase of ...