News briefs
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News briefsGfK see 93 percent of Europeans on a spending freeze
In a recent study, market insights firm GfK shed light on the shopping behavior of European consumers in light of rising living costs and inflation. 93 percent of consumers in Europe have already adjusted their purchasing habits as household budgets are becoming tighter, according to the GfK comparison of 15 ...
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News briefs
Nike’s website gets more visits than major fashion retailers
Nike continued to outperform various fashion retailers this year in terms of visits to its website on a global basis, according to an annual study by Semrush that uses Google data. Monthly visits to its websites averaged 120 million so far this year, 3.3 percent below the level of 2020, ...
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News briefs
New NPD study shows a drop in China’s sports shoe market
China’s online market for sports footwear declined by one percent to $8.9 billion during the second quarter of 2021, according to a new study by the NPD Group. The drop was due to the poor performance of international brands, which suffered from a consumer boycott launched in March because of ...
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News briefs
China’s manufacturing tempo is slowing down
China’s Purchasing Managers’ Index (PMI) shrank in September for the first time since February 2020, when the coronavirus pandemic first hit the country. Power shortages and new, sporadic Covid-19 outbreaks are being blamed for the reversal, raising the likelihood of new supply chain problems. Economists are predicting a further slowdown ...
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News briefs
Big audience for this summer’s UEFA championship
This year’s delayed edition of the UEFA 2020 European Championship attracted a cumulative global audience of 5.2 billion people and generated more than 7.5 million social media views and interactions. Big increases were scored in India, China and the U.S. The final of the football tournament, where Italy beat England, ...
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News briefs
Olympics spurred the demand for some sporting goods in Kazakhstan
Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...
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News briefs
Wilberries sees big boom in online sales of sporting goods in Russia
Wildberries, the largest online retailer in Russia, reported an 85 percent increase in sales of sporting goods over the internet between the beginning of May and mid-August. In particular, the demand for electric scooters doubled. Electric bicycles were also among the bestsellers. Sales of all kinds of bicycles climbed by ...
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News briefsCAGR of 2% for the canoeing and kayaking market, driven by North America
The global canoeing and kayaking equipment market is expected to grow by $105.37 million during the 2021-2025 period, according to new market research by Technavio. This would represent a compound annual growth rate (CAGR) of nearly 2 percent during the forecast period, with North America likely to generate 41 percent ...
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News briefs
Physical activity helps kids to prevent the long-term effects of heavy digital media use on their weight
Obesity, which is partly connected with the time spent using digital media, typically in sedentary mode, has exponentially increased among young people in recent decades. A heavy use of digital media during childhood is associated with a risk of being overweight at a later stage, as shown through a new ...
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News briefsThe European outdoor market fell by 9.5% at wholesale in 2020
The Covid-19 pandemic led to a 9.5 percent decline to €5.8 billion in sales of outdoor products by vendors in Europe, according to the annual State of Trade (SoT) market research report compiled by the European Outdoor Group (EOG). In terms of value, the most affected subcategories were backpacks and ...
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News briefs
Moscow represents one-third of Russia’s sporting goods exports, driven by outdoor
In 2020, Moscow exported sporting goods for $17.06 million, accounting for nearly a third of Russia’s overall exports of such products, said Vladimir Efimov, deputy mayor of Moscow, in a recent press conference. Outdoor products represented 33.5 percent of the total export turnover, he said, while adding that deliveries of ...
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News briefs
Anta joins the list of the most valuable apparel brands
Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained 53 percent in value ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
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News briefs
Kenyans are the most frequent runners
A survey of 8,414 current runners conducted between March and April by Nielsen Sports for World Athletics in ten different countries shows the highest level of participation in Kenya, with 47 percent of them running at least once a month and 12 percent less often. In terms of frequency, Kenya ...
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News briefs
A 2.8% CAGR forecast for tennis shoes by 2028
The market for tennis shoes was worth $2.19 billion in 2020, and is forecast to reach $2.60 billion by 2028, representing a compound annual growth rate (CAGR) of 2.8 percent from 2021 to 2028, according to a new report by Allied Market Research (AMR). By playing surface, the hard-court tennis ...
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News briefs
Golf participation explodes in the U.K. and Ireland
Two new participation reports produced by Sports Marketing Surveys (SMS) – “2020 Great Britain Golf Participation Report” and “2020 Ireland Golf Participation Report” – have shown an increase in participation by a combined 2.3 million on-course adult golfers in Great Britain and Ireland last year. The reports are based on ...
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News briefs
Funwheels replace bikes in Russia
So far in 2021, Russia has experienced a slump in bicycle sales as compared to the last year, due to a high base of comparison and the booming popularity of scooters, according to research conducted by the Yandex.Market trading platform. Russian consumers have also started to buy fewer skateboards and ...
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News briefs
Spanish bike sales hit the 1.5m milestone
In 2020, Spain surpassed for the first time in history the milestone of 1.5 million bicycles sold in a single year. According to figures by Ambe, the Spanish bike industry association, released in collaboration with Cofidis, bicycle sales jumped by 24.10 percent to 1,565,233 units last year. The sector’s turnover ...
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News briefsGfK sees slow possible recovery of consumption in Germany
In its monthly study in Germany this May, GfK market researchers found consumer sentiment that has been “rather bright than muted,” because of falling illness rates and success in Covid-19 vaccinations. With more employees coming out of short-time or remote work and incremental re-openings of stores and restaurants, conditions are ...
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News briefs
Sports Direct voted “worst” sports shop in Britain by customers
Sports Direct has been ranked as the U.K.’s worst sports shop, according to a survey conducted by a consumer specialist agency, Which? The poll asked 10,909 members of Which? and the general public in November about their most recent experiences of purchasing outdoor and sporting equipment at 29 of Britain’s ...
