Nike takes over Chinese football deal

Nike quickly came up with designs for jerseys for the Chinese men's national football team last week, after the China Football Association (CFA) ended a partnership that had lasted about three decades with Adidas at the close of the year. Nike reportedly inked a contract worth 100 million yuan (€14m-$16m) per ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest