+++ Ultimate Nordic Bikes has taken over the distribution in Norway of SRAM and its brands, including RockShox, Avid, Truvativ, Zipp and Time, starting on Nov. 1



+++ Buff, the leading supplier of sustainable neck and head accessories made in Spain, is launching a new service that allows companies to promote their own brand by customizing some of its products for series of 100 units or more




+++ Blue Tomato has extended its sponsorship of Anna Gasser, a 30-year-old Austrian snowboard champion, for three more years

+++ Tennis Warehouse has become the official supplier of footwear and apparel to the U.S. Professional Tennis Association