Corporate:

+++ PETA, the animal welfare group, says it has bought shares in Allbirds, earning the right to attend the company’s shareholders’ meetings in the hope of swapping its merino wool with vegan textile alternatives

 

Management:

+++ Natasha el Mahmoud, a 19-year veteran of Jack Wolfskin who has served lately as vice president of sales, has been promoted to the new position of general manager of European commercial operations, coordinating wholesale, retail and digital strategies in the region

 

Product:

+++ Jil Sander, the German fashion designer, has partnered with Arc’teryx on a capsule collection of outdoor clothing for the current season

+++ Supreme and Tiffany have aired 20-second videos on Instagram to announce their collaboration on a collection of jewelry

+++ Champion has come out with a collection of hoodies and other collegiate-inspired garments developed in partnership with Stranger Things, the series streamed by Netflix, which will start its fourth season next summer

+++ Foot Locker has launched a new private brand, All City by Just Don, created in partnership with a Chicago-based streetwear designer, Don Crawley

 

Marketing:

+++ Mitre extends its contract to offer the official football in all the competitions of the English Football Association for another three years