3M announced the launch of a new Xerogel insulation technology in the coming months. Comprised of 60 percent post-consumer recycled material, the new 3M Thinsulate Xerogel insulation is a highly porous structure consisting of 99 percent air for good thermal insulation. In order to apply this innovative material to apparel, 3M’s in-house researchers and engineers have developed a new formulation and composite that takes it a step further. A key differentiator is its ease of application at the mill level. More in the Outdoor Industry Compass.