News and insights about brands in the sporting goods industry
Everything you need to know about the most important brands like Nike, Adidas or Lululemon and up and coming brands in the sports business
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News briefsIrina Shayk celebrates ‘Parisian lifestyle’ with H&M activewear
H&M’s activewear label Move has launched a new women’s collection, inspired by a sporty Parisian lifestyle and fronted by a supermodel.
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ArticleAsics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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News briefsThe Lycra Company’s Coolmax EcoMade fiber makes its debut at the Paris Games
Brazilian brand Body Work has unveiled the official jerseys of the Brazilian volleyball team for Paris 2024, made from a fabric that blends two fiber technologies from The Lycra Company.
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News briefsReusch unveils goalie glove with temperature-regulating Outlast
Reusch teamed up with Outlast for a new model in the Goalkeeping 2024 collection with temperature-regulating material on the back of the glove, creating a microclimate that regulates heat and moisture.
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News briefsAdidas collaborates with Marvel Studios’ ‘Deadpool & Wolverine’
Adidas has unveiled an exclusive collection to celebrate the release of Marvel Studios’ new Deadpool & Wolverine movie, which hits US movie theaters on July 26, 2024.
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News briefsKipsta unveils new official match balls for UEFA Europa League, Conference League
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
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News briefsJoma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
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News briefsNew Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
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News briefsPacSun enters US men’s activewear market
American apparel retail brand PacSun has launched a 28-piece activewear line for men in the US, called A.R.C. (Active.Recreation.Comfort.).
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ArticleMichelle Obama’s Plezi Nutrition joins forces with Stephen and Ayesha Curry
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
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News briefsLaying the smart tech underfoot
A company called Feldspar is developing a novel smart track for running – for both training and entertainment.
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News briefsSeve Ballesteros Foundation launches first golf apparel collection
The Seve Ballesteros Foundation is introducing its first golf apparel collection to honor Seve Ballesteros and coincide with the 40th anniversary of his victory at the 1984 Open Championship. The first Seve collection features items made in cotton, cashmere and four-way stretch technical fabrics. It comprises golfing essentials like polos, ...
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsPuma Golf releases product capsule to celebrate British Open
Puma Golf has unveiled the Fair Isle Capsule, which is rooted in tradition and pays tribute to The Open Championship, sometimes called the British Open outside the UK.
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
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News briefsAlibaba.com announces ambassadors for Paris 2024 campaign
Olympic and four-time NBA champion Tony Parker and two other athletes will promote Alibaba.com’s “Same Player, New Game” campaign for the Paris 2024 Olympic Games, the B2B e-commerce platform announced on 10 July. Parker is a two-time Olympian who reached the quarter-finals in men’s basketball with France at the 2016 ...
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News briefsCastore launches petition to rename street in Wimbledon after Andy Murray
British sportswear brand Castore has proposed that the road currently known as Church Road in Wimbledon be retitled Murray Mile after Scottish tennis star Sir Andy Murray. The road is 2 km in length from Wimbledon Rail Station. “In a passionate display of support for Castore ambassador and investor Andy ...
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News briefsFirst images of Louis Vuitton and Timberland collab
The collaboration between high-fashion label Louis Vuitton and boot brand Timberland has been in the news for quite some time. Now, a date has been set for the product release.
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ArticleUnder Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
