News and insights about brands in the sporting goods industry
Everything you need to know about the most important brands like Nike, Adidas or Lululemon and up and coming brands in the sports business
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News briefsMacron takes it cool in new sponsorship
The Italian brand is now entering the world of curling at world level with its latest sponsorship deal.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefsAdidas cleats to glitter for the playoffs
Adidas will soon release a limited edition of its baseball shoe Adizero Impact+ together with Swarovski.
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News briefsReebok in pink partnership
Reebok has a collaboration with Mattel’s Barbie brand that has resulted in three different limited edition sneakers to be released in September.
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News briefsPacsun in collaboration with superstar
US fashion retailer Pacsun has announced the launch of an exclusive merchandise collection for Paris Hilton, coinciding with the release of her new pop album, Infinite Icon.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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AnalysisMarket analysis: The sports apparel market of 2023
Our annual summary of the sports apparel market brings you global revenue and market-share development and a regional breakdown of 29 companies.
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News briefsMacron to sponsor its first MLS team
Macron will provide game sets and technical apparel to Major League Soccer team Connecticut United FC.
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News briefsAdidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
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News briefsOlympism365 Innovation Hub announces inaugural recipients of the Ignite365 Awards
The new awards recognize creative and innovative solutions that use sports to solve important societal and social problems.
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ArticleFresh relaunch of Elho and its Freestyle collection
Elho is making a comeback on the outdoor and winter sports market with a new Freestyle collection.
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ArticleHummel outfits new big team and sets German record
The world’s largest island and future national team has chosen Hummel as its kit sponsor for four years.
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News briefsReebok partners with newly-formed Super League Basketball in the UK
The new SLB will kick off in September.
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News briefsNike and MoMA Design Store launch co-branded products
The co-branded products blend movement and design.
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News briefsAsics no longer manufactures equipment for a world sport
Apparel and equipment, including baseball gear, is Asics’ most difficult segment with a profit margin of only 2.8% last year.
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News briefsHummel dominates as kit sponsor in Spanish football
The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records.
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ArticleMacron enters another new national sponsorship agreement
Macron is the new technical partner of the Slovak Football Federation’s national teams.
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ArticleStars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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News briefsNew Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
