Rocky Brands suffered a decline in sales to the U.S. military as well. It was partly offset by higher retail and wholesale revenues, but the drop nevertheless led to a decline of 5.5 percent in total sales to $52.3 million in the second quarter
As military sales carry lower prices and margins, the gross margin of the group improved to 39.4 percent from 34.6 percent a year ago. The improvement was aided by higher average wholesale prices and improved manufacturing efficiencies (more in Shoe Intelligence).
