+++ Inaugurated on Sept. 16, Chamatex’ new and automated Advanced Shoe Factory 4.0 (ASF 4.0) at Ardoix, in France, plans to make 15,000 pairs of shoes by the end of this year with about 20 workers, starting with the production of a trail running and active hiking shoe for Salomon that will come out in early 2022


DTC & E-commerce:

+++ The Uhlsport Group is launching a redesigned web store for its Kempa brand for the sport of handball, partly intended to draw more customers to its retail clients

+++Gym & Coffee, the Irish athleisure brand, is opening its fourth clubhouse in the U.K., covering 1,579 square feet in the Liverpool One shopping center of Liverpool


CSR & Sustainability:

+++ Like in France and the U.K., Decathlon will take part in World Cleanup Day on Sept. 18 also in Germany with the activation of consumers around 16 of its stores in the country