+++ Keen Footwear, which is said to be growing strongly in Germany, has appointed its sales agent for the state of Baden-Württemberg, Ralph Hermann, as the brand’s new German country manager

+++ Colin Barbé, a former cross-country skier and editor of the French magazine Skieur, is the new Racing Sports Marketing & Community Manager for Rossignol Group, succeeding Sandie Tourondel, who left the group after ten years to join Bollé Brands as Brands Visibility Manager



+++ Besides the launch of a French-language web shop, Didriksons has opened a temporary store and showroom in the Marais district of Paris



+++ Def Shop, a German online retailer for sneakers and other streetwear products, is reportedly claiming to be the first retailer to offer the shoes China’s Anta in Europe, starting in November



+++ Lululemon was reportedly awarded a patent on Oct. 12 for its new line of footwear, developed in cooperation with experts from Adidas, Nike and Under Armour, which is scheduled to be offered at the athleisure brand’s stores from the beginning of 2022



+++ Fischer Alpine signed an endorsement deal with Brody Leven, a 34-year-old American ski professional and climber known for his warnings about climate change

+++ Macron has signed up as the technical sponsor of the Dragons Catalans, a rugby team in the French border city of Perpignan that plays in the Betfred Super League

+++ Aquafeel, a brand owned by Germany’s Fashy, has become an official supplier of the German Swimming Federation (DSV), starting with a national challenge in Berlin on Oct. 26-30

+++ Revo, the American brand of sunglasses, has signed a partnership with Annika Sorenstam, for a capsule collection wir h the LPGA’s all-time money leader

+++ French luxury brand Fusalp will be the new official supplier of Great Britain’s alpine and para-alpine ski teams until May 2024