Product:
+++ Fendi is the latest fashion brand in LVMH’s portfolio to make a strong statement in the sporting goods sector with a line of skiwear, which uses 100% regenerated duck feathers and Econyl nylon, accompanied by goggles, helmets and drawstring ankle boots, to be followed by FF branded skis at a later stage
+++ Icepeak is using Spinnova’s sustainable fiber on fully circular sports bag for the Finnish Olympic team, for which the Finnish brand is the official supplier of uniforms for the Winter Olympics in Beijing
Marketing:
+++ Adidas, which has partnered with the NBA for 20 years, has extended its contract as global marketing partner in the footwear category for the NBA, the WNBA and the NBA G league
