Sergio Tacchini Launches A Big “Sport Ego” Campaign

2006-03-24T00:00:00

While raising its total advertising and sports marketing budget to 16 percent of sales this year, Sergio Tacchini is launching a new advertising campaign in Europe around the “Sport Ego” tagline, in an effort to project a younger, more cosmopolitan and more dynamic image of the brand. To develop its ...

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