Signa Sports United – a subsidiary of the Signa group, which also owns Karstadt Sports – says it is aiming to support sports clubs in their digitization. The company has signed partnership agreements with two German technological service providers, and Tracktics, for its more specialized online sports retail operations, which include Outfitter, Internetstores, Stylefile and Tennis-Point.

An initial pilot project to support the digitization of sports clubs has been launched together with Outfitter. The e-commerce retailer is offering its business clients a fully automatic camera system, based on artificial intelligence, that enables online coverage of live sports matches. The system also produces social media content and can analyze data on the players and the teams. has developed a 180-degree camera for this purpose, while Tracktics can supply sports teams with a GPS-based tracking system to follow and analyze the performance of each player and team.

Signa Sports United says it intends to sign further cooperation agreements with other technological service providers in the near future in order to expand its support for the digitization of sports clubs.

The subsidiary of the Signa group reported total sales of €442 million for its 2017/18 business year, which ended on Sept. 30 with a profit. For the first half of its 2018/19 business year, the company said its sales increased by more than 30 percent from the same period of the previous year.

As reported previously in SGI Europe, the Signa Retail group has recently found two strong retail partners in Asia to consolidate and further internationalize its specialized online sports retail operations. The new partners are Aeon Co., the biggest retailer in Japan, and Central Group, the leading retailer in Thailand and Southeast Asia, which is also deeply involved in the sports sector.