All snow sports articles – Page 10
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News briefsEppler to replace Høgberg as Odlo CEO
Source: Odlo Daniel Eppler, new Odlo CEO Monte Rosa Sport, owner of the Odlo, Henri-Lloyd and Janus brands, has appointed Daniel Eppler as new CEO of Odlo and Monte Rosa Sport, effective Jan. 1, 2023. Eppler joins the group from Nike, where he currently serves as VP ...
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News briefsRoeckl Sports appoints new multisport division head of sales
Source: Roeckl Sports Sascha Degener, Head of Sales Sascha Degener, most recently sales manager in South Germany for the L-Fashion Group, was appointed head of sales in the multisport division of the Munich-based glove specialist Roeckl Sporthandschuhe in September 2022. Degener is in charge of the qualitative ...
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News briefsOrthoLite Cirql names sales director in Ho Chi Minh City, Vietnam
Source: OrthoLite Juan Cutina U.S.-based insole specialist OrthoLite has introduced Juan Cutina as sales director for its recently launched OrthoLite Cirql division. Cirql – an EVA foam that is plastic-free, recyclable, biodegradable and industrially compostable – is a patented solution for footwear that helps brands and factories ...
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News briefsSunGod’s latest crowdfunding campaign hit nearly £3 million
SunGod’s new crowdfunding campaign on Crowdcube, dubbed “The 2022 Vision Raise,” rapidly hit nearly £3 million (€3.5 million). The campaign by the British performance eyewear brand, which is now closed, had a fundraising target of £1 million (€1.2 million) and got 200 percent overfunded in less than 80 minutes. The ...
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News briefsBoardriders lays off 170 employees globally
As reported by the Orange County Business Journal (OCBJ) and Shop-Eat-Surf, Boardriders has laid off many employees in various regions. Both media report a loss of about 170 jobs (110 positions in the Americas and 60 in the Asia-Pacific regions). In a statement quoted by SES, the company reorganizes its ...
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News briefsRossignol launches new multi-brand mountain sports store concept
Rossignol Group has announced the opening of its “Start Gate” stores in Bex (Switzerland) and Bromont (Canada). The stores offer customers products from the group’s brands in a single location, alongside specialist technical and customization services. The group’s portfolio includes the brands Rossignol, Dynastar, Lange, Look, Kerma and Risport. The ...
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ArticleRossignol Group plans significantly more revenue, new ESG commitments, novel four-season approach
Source: Rossignol Group Vincent Wauters Under the leadership of Vincent Wauters, president and CEO, who took over the reins of the group in February 2021, the Rossignol Group has announced a new strategic plan called Ascension 2026, according to which the group aims to achieve sales of ...
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News briefsFusalp to open first Spanish store
High-end skiwear brand Fusalp is set to open a store in Madrid, the brand’s first in Spain, Palco 23 has reported. The store will be located at 88 calle Claudio Coello, in the Salamanca district, one of the wealthiest areas in Spain’s capital city and a major shopping district. Fusalp ...
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News briefsEivy signs snowboarder Jamie Anderson
Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with ...
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News briefsPeak Ski Company hires Michelle Parker to head development & innovation
Source: Peak Ski Company Michelle Parker Peak Ski Company has added big-mountain skier Michelle Parker to its leadership team as senior director of product development & innovation. Peak was launched earlier this year by Bode Miller and Andy Wirth and has already introduced the high-performance Peak by ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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News briefsHervis opens store in Saalfelden
Following its major revitalization offensive at the beginning of the year, Hervis has launched a new opening in Austria just in time for the start of the winter business. Equipped with the latest store concept, the Hervis store in Saalfelden opened its doors on Oct. 27 with an area of ...
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News briefsChanges at Elevate Outdoor Collective’s marketing and sales teams in Europe
Source: Elevate Outdoor Collective Max Anselstetter, director of marketing EOC Europe “In response to the specific demands of the future,” Elevate Outdoor Collective (EOC) is setting the course for the expansion of its marketing team. As such, Max Anselstetter is taking on the role of director of ...
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News briefsPatrik Frisk acquires Swedish ski resort
Patrik Frisk, former CEO of Under Armour, has purchased a ski resort in Sweden. Branäs Group announced the sale of Ulricehamn Ski Center in Västergötland to Frisk and his family last Thursday. Frisk told Freeride magazine that he wants to give more young people, families and clubs in the region ...
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ArticlePOC launches new avalanche backpack with RECCO equipment
Source: POC Dimension Avalanche Backpack POC has unveiled the new Dimension Avalanche Backpack, which combines more than one avalanche safety system. Described by POC as ”ultra-durable, innovative, rechargeable, smart and hassle-free,” the backpack is equipped with the Alpride E2 electronic airbag system from Swiss avalanche airbag system ...
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News briefsKoroyd wins against Burton in German patent violation case
After a 15-month legal dispute in a German court, Koroyd released a statement on Oct. 27 regarding its victory in the Düsseldorf district court in its patent infringement case against Burton. The first-instance ruling concludes that Burton infringed patent EP 1 694 152 in Germany by manufacturing and selling Anon ...
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News briefsDakine introduces its first recyclable technical outerwear kit
Source: dakine.com W’s Sender Stretch jacket Dakine has launched the Sender Stretch 3L Series jacket and pants, a technical and durable winter outerwear kit that can be recycled. The Sender, available for men and women, is “thoughtfully built with durability and longevity in mind, withstanding multiple 100-day ...
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News briefsBolle Brands splits prescription and sport sales team in Germany, Austria
To support the growth of its brands, Bollé Brands is restructuring its sales divisions in Germany/Austria. Previously also overseen by Thilo Schmidt-Arras, who has been promoted to head of sales sport, the newly created position of head of sales optical for both countries has been assigned to Sören Schrader. He ...
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News briefsQuiksilver releases “Surf the Mountain” range of snow gear
Quiksilver has introduced a full range of snow gear for snowboarders and skiers, dubbed “Surf the Mountain,” with pieces designed and tested by the brand’s athletes. The collection comprises jackets, bibs, pants and fleece and is complete with performance outerwear created and worn by riders like Travis Rice, Sammy Carlson, ...
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News briefsSmith announces zero plastic waste in winter packaging and beyond
Smith Optics announced it will eliminate plastic waste in new packaging for winter sports and eyewear products beginning in Fall 2022. This includes the removal of plastic windows on goggle boxes, poly bags and internal plastic protectors in all new packaging. In addition, all new retail boxes will now be ...
