All snow sports articles – Page 13
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ArticleMips with new strategy, updated financial targets
At Capital Market Day 2022 in Stockholm on June 9, Swedish helmet technology and “Brain Protection System” (BPS) manufacturer Mips AB unveiled its new long-term strategy with updated financial targets and strategic priorities for the coming years. The reason for revising the company’s strategy and long-term financial targets is not ...
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News briefsFischer plant in Ukraine reportedly continues to operate
According to an online report by Italian trade publication Outdoor Magazine, the ski manufacturing facility in Mukachevo, Ukraine, is continuing operations during the country’s conflict with Russia, although with some limitations due to the current situation. The plant, owned by Austrian company Fischer Sports, produces skis and snowboards for its ...
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News briefs
X-Technology takes over Swiss distribution of X-Socks
Wollerau-based X-Technology Swiss Research & Development AG, which company founder Bodo Lambertz had sold to Swiss investors in November 2021, will take over distribution of the X-Socks brand in Switzerland from Lowa Schuhe AG as of January 1, 2023. This step consolidates and strengthens the distribution of the X-Bionic and ...
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News briefsFusalp gets new funding to support international development
High-end skiwear brand Fusalp has announced a new capital increase from the Mirabaud Patrimoine Vivant and Mirabaud Lifestyle Impact & Innovation private equity funds, thereby acquiring a minority stake in the company. The financial terms of the deal were not unveiled. The new funding is meant to help Fusalp develop ...
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News briefsLondon Ski & Snowboard Festival 2022 is canceled
The London Ski & Snowboard Festival planned for Oct. 27 to 30, 2022, at Battersea Park is canceled. The new organizer of the event, the Smart Group, has published a statement on Facebook, declaring the cancellation of this year’s festival and the introduction of another new organization: “We have been ...
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News briefsSport 2000 Austria retailers voted ski rental partner of the year
For the third year in a row, the Austrian Sport 2000 retailers were honored as the best ski rental points in Austria, according to a study by the Austrian society for consumer studies (ÖGVS). The survey assessed, amongst other things, the courtesy of the staff, the consultation, the quality of ...
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News briefsShiffrin and Atomic extend contract
Source: WhatsApp Shiffrin and her new service team: Lukas Rottinger (left) and Robert Bürgler By signing a contract with Atomic until 2024, the successful U.S. ski racer Mikaela Shiffrin will continue to compete with the Austrian brand’s skis, boots, bindings and helmets for the next two ...
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News briefsElan sets 2030 sustainability goals
Ski company Elan has üublished its efforts in the area of sustainability. As the company still manufactures all its skis at its headquarters in Begunje, Slovenia, with all production phases conducted vertically, the company claims to be able to control and tweak wherever necessary. Since earlier this year, the energy ...
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News briefs
NSAA reports record visits for the 2021/22 ski season in the U.S.
The U.S. National Ski Areas Association (NSAA) has released the 2021-22 season attendance figures in U.S. ski areas, with visits up 3.5 percent from the previous season (61 million total). The statistics cover 473 ski resorts in 37 U.S. states, compared to 462 last season. The NSAA has been tracking ...
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News briefsBlue Tomato opens its 70th store
The Austrian board sports and lifestyle retail chain Blue Tomato has just opened its 70th shop. Currently, the company is running physical stores in Germany, Austria, Finland, Switzerland, the Netherlands and – since the end of 2021 – Norway. The newly opened 230 sqm Blue Tomato store is next to ...
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ArticleHelly Hansen replaces Phenix as apparel supplier to Norwegian ski team after nearly 30 years
The Norwegian Ski Association Alpine and Helly Hansen have reached an agreement for the next eight years. Helly Hansen will thus become the team’s official partner, supplying apparel and other equipment starting with the 2022-23 ski season. Partnering with the Norwegian Ski Federation Alpine is a natural and strategic decision ...
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News briefsRossignol launches first recyclable ski
Rossignol has unveiled its new Essential ski, which will be available in limited quantities in FW22-23 and has been designed using the most simplistic and least amount of raw materials, making more than 75 percent of the ski 100 percent recyclable. Following the announcement of its Respect program in 2020, ...
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News briefsFusalp to open its first U.S. stores
Fusalp, the French skiwear brand, will mark its 70th anniversary this year with the opening of its first U.S. store in November, in the ski resort town of Aspen. Later, in 2023, the company plans to open a store in New York. Fusalp was founded in 1952 in Annecy by ...
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News briefsEuropean debut of Taiga's e-snowmobiles in Sweden
Canadian Taiga Motors Corporation, a manufacturer of all-terrain e-vehicles, has chosen SkiStar’s resort in Sälen, Sweden, for the European debut of its electric snowmobiles. According to the Québec-based company, the European debut is an important step in Taiga’s global expansion efforts. For ski resort operator SkiStar, this is an important ...
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News briefsNew Wave Group expects to beat Q1 market expectations
Sweden-based New Wave Group, which owns brands such as Craft and Cutter & Back and distributes several others, said in a press release that it is forecasting higher sales and earnings than the market expectations for the first quarter. On April 12, New Wave said its operating profit for the ...
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ArticleWintersteiger returns to profit, plans spin-off of its divisions into independent entities
Wintersteiger, the Austrian supplier of ski rental and ski service systems, reports a return to growth and profit in 2021. After a pre-tax loss (Ebt) in 2020 of just under €10 million and a 26 percent drop in sales, the group was back on track for growth in 2021, reporting ...
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News briefsBode Miller enters DTC ski business with Peak Ski
The newly founded Peak Ski Company LLC, based in Bozeman, Montana, has just launched its first six ski models offered direct-to-consumer through its website for the winter season 2022/23. Owners of the start-up are former World Cup pro skier Bode Miller and co-founder Andy Wirth, a ski industry veteran who ...
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News briefs
U.K. trade show organizer Raccoon buys U.S. B2C event from SIA
Raccoon Events, the British company behind the National Running Show and the National Outdoor Expo in the U.K., has acquired the Snowbound Festival from Snowsports Industries America (SIA). Raccoon and SIA announced that they would form a long-term partnership in conjunction with the Snowbound B2C event. The partnership aims to ...
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News briefs
Nordica builds new North American sports marketing team
Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. ...
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News briefsToyota’s first sit-ski at 2022 Paralympic Games
Toyota Motor North America and Toyota Racing Development USA, which is its U.S. racing arm, have developed the first Toyota sit-ski, a monoski made available for use by U.S. Paralympics Alpine Skiing at the Beijing 2022 Paralympic Winter Games. Testing first started in the winter of late 2019, with five-time ...
