All snow sports articles – Page 14
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News briefsBlue Tomato opens its 70th store
The Austrian board sports and lifestyle retail chain Blue Tomato has just opened its 70th shop. Currently, the company is running physical stores in Germany, Austria, Finland, Switzerland, the Netherlands and – since the end of 2021 – Norway. The newly opened 230 sqm Blue Tomato store is next to ...
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ArticleHelly Hansen replaces Phenix as apparel supplier to Norwegian ski team after nearly 30 years
The Norwegian Ski Association Alpine and Helly Hansen have reached an agreement for the next eight years. Helly Hansen will thus become the team’s official partner, supplying apparel and other equipment starting with the 2022-23 ski season. Partnering with the Norwegian Ski Federation Alpine is a natural and strategic decision ...
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News briefsRossignol launches first recyclable ski
Rossignol has unveiled its new Essential ski, which will be available in limited quantities in FW22-23 and has been designed using the most simplistic and least amount of raw materials, making more than 75 percent of the ski 100 percent recyclable. Following the announcement of its Respect program in 2020, ...
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News briefsFusalp to open its first U.S. stores
Fusalp, the French skiwear brand, will mark its 70th anniversary this year with the opening of its first U.S. store in November, in the ski resort town of Aspen. Later, in 2023, the company plans to open a store in New York. Fusalp was founded in 1952 in Annecy by ...
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News briefsEuropean debut of Taiga's e-snowmobiles in Sweden
Canadian Taiga Motors Corporation, a manufacturer of all-terrain e-vehicles, has chosen SkiStar’s resort in Sälen, Sweden, for the European debut of its electric snowmobiles. According to the Québec-based company, the European debut is an important step in Taiga’s global expansion efforts. For ski resort operator SkiStar, this is an important ...
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News briefsNew Wave Group expects to beat Q1 market expectations
Sweden-based New Wave Group, which owns brands such as Craft and Cutter & Back and distributes several others, said in a press release that it is forecasting higher sales and earnings than the market expectations for the first quarter. On April 12, New Wave said its operating profit for the ...
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ArticleWintersteiger returns to profit, plans spin-off of its divisions into independent entities
Wintersteiger, the Austrian supplier of ski rental and ski service systems, reports a return to growth and profit in 2021. After a pre-tax loss (Ebt) in 2020 of just under €10 million and a 26 percent drop in sales, the group was back on track for growth in 2021, reporting ...
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News briefsBode Miller enters DTC ski business with Peak Ski
The newly founded Peak Ski Company LLC, based in Bozeman, Montana, has just launched its first six ski models offered direct-to-consumer through its website for the winter season 2022/23. Owners of the start-up are former World Cup pro skier Bode Miller and co-founder Andy Wirth, a ski industry veteran who ...
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News briefs
U.K. trade show organizer Raccoon buys U.S. B2C event from SIA
Raccoon Events, the British company behind the National Running Show and the National Outdoor Expo in the U.K., has acquired the Snowbound Festival from Snowsports Industries America (SIA). Raccoon and SIA announced that they would form a long-term partnership in conjunction with the Snowbound B2C event. The partnership aims to ...
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News briefs
Nordica builds new North American sports marketing team
Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. ...
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News briefsToyota’s first sit-ski at 2022 Paralympic Games
Toyota Motor North America and Toyota Racing Development USA, which is its U.S. racing arm, have developed the first Toyota sit-ski, a monoski made available for use by U.S. Paralympics Alpine Skiing at the Beijing 2022 Paralympic Winter Games. Testing first started in the winter of late 2019, with five-time ...
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News briefs100% appoints new global eyewear and snow team
The sports performance brand 100% has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear. In addition, the brand launched its first collection of snow products. Gwen van Lingen has joined 100% as vice-president of global marketing and sales for the eyewear and ...
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ArticleOdlo buys Janus and moves its wool production to Norway
Odlo International AG, the Swiss company with Norwegian roots, has reached an agreement to acquire 100 percent of the shares in Janus Holding AS. Janus, founded in 1895, is Norway’s largest and oldest manufacturer of wool underwear and the only remaining company producing wool products on a large scale in ...
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ArticleCoDi foresees slower growth in 2022, postpones 5.11 IPO
Compass Diversified (CoDi), citing supply chain and inflationary issues and lower year-over-year demand for products within its Velocity Outdoor business, is forecasting a temporary slowdown in its 2022 growth rate that will likely be lower than its long-term growth rate target. Also, the company, whose portfolio includes Boa Technology and ...
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News briefsElevate Outdoor Collective hires global creative director
Elevate Outdoor Collective, formerly K2-MDV Holdings, has hired Peter Stolz as global vice president design/creative director. Stolz joins the Seattle-based group after spending the past three years at Converse as global senior creative director for men’s and women’s apparel and accessories and, before that, more than three years as deputy ...
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News briefsNew global marketing director for Völkl, Marker and Dalbello
Source: Völkl Marker Dalbello Sports Max Kalbfell Max Kalbfell, a marketing specialist with a strong background in the automotive industry, has been appointed global marketing director for Völkl Marker Dalbello Sports. In his new position, he is responsible for the global brand presence of the Marker, Dalbello ...
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News briefsDalbello launches ski boots made from recycled plastics
Green Gaia Dalbello, part of the MDV group of companies (with Marker and Völkl), is launching the Green Menace and Green Gaia for the 2022/23 winter season, two new ranges of eco-friendly ski boots built from recycled plastics as part of the brand’s Reboot project. The material ...
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News briefsGore-Tex expands its U.S. rental program
Gore-Tex has expanded its rental program called “Outerwear on Demand” in the U.S. The snowsports apparel rental service was originally launched in December 2020 and is now offered at 15 ski resorts and retail stores across the country. Gore-Tex has even developed a dedicated Outerwear On Demand collection. The apparel ...
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News briefsK2-MDV renames itself Elevate Outdoor Collective
Seattle-based K2-MDV Holdings, the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates, announced that it has rebranded itself Elevate Outdoor Collective, effective immediately. The company ...
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ArticleNew threats for winter sports across the Alps
A lot of snow fell on the Alps during the first full week of December, driving many local ski fans to the slopes. However, the French ski resorts are worried about a big drop in reservations by foreign tourists, especially from the U.K., following a ban by the French government ...
