All snow sports articles – Page 14
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News briefs100% appoints new global eyewear and snow team
The sports performance brand 100% has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear. In addition, the brand launched its first collection of snow products. Gwen van Lingen has joined 100% as vice-president of global marketing and sales for the eyewear and ...
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ArticleOdlo buys Janus and moves its wool production to Norway
Odlo International AG, the Swiss company with Norwegian roots, has reached an agreement to acquire 100 percent of the shares in Janus Holding AS. Janus, founded in 1895, is Norway’s largest and oldest manufacturer of wool underwear and the only remaining company producing wool products on a large scale in ...
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ArticleCoDi foresees slower growth in 2022, postpones 5.11 IPO
Compass Diversified (CoDi), citing supply chain and inflationary issues and lower year-over-year demand for products within its Velocity Outdoor business, is forecasting a temporary slowdown in its 2022 growth rate that will likely be lower than its long-term growth rate target. Also, the company, whose portfolio includes Boa Technology and ...
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News briefsElevate Outdoor Collective hires global creative director
Elevate Outdoor Collective, formerly K2-MDV Holdings, has hired Peter Stolz as global vice president design/creative director. Stolz joins the Seattle-based group after spending the past three years at Converse as global senior creative director for men’s and women’s apparel and accessories and, before that, more than three years as deputy ...
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News briefsNew global marketing director for Völkl, Marker and Dalbello
Source: Völkl Marker Dalbello Sports Max Kalbfell Max Kalbfell, a marketing specialist with a strong background in the automotive industry, has been appointed global marketing director for Völkl Marker Dalbello Sports. In his new position, he is responsible for the global brand presence of the Marker, Dalbello ...
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News briefsDalbello launches ski boots made from recycled plastics
Green Gaia Dalbello, part of the MDV group of companies (with Marker and Völkl), is launching the Green Menace and Green Gaia for the 2022/23 winter season, two new ranges of eco-friendly ski boots built from recycled plastics as part of the brand’s Reboot project. The material ...
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News briefsGore-Tex expands its U.S. rental program
Gore-Tex has expanded its rental program called “Outerwear on Demand” in the U.S. The snowsports apparel rental service was originally launched in December 2020 and is now offered at 15 ski resorts and retail stores across the country. Gore-Tex has even developed a dedicated Outerwear On Demand collection. The apparel ...
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News briefsK2-MDV renames itself Elevate Outdoor Collective
Seattle-based K2-MDV Holdings, the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates, announced that it has rebranded itself Elevate Outdoor Collective, effective immediately. The company ...
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ArticleNew threats for winter sports across the Alps
A lot of snow fell on the Alps during the first full week of December, driving many local ski fans to the slopes. However, the French ski resorts are worried about a big drop in reservations by foreign tourists, especially from the U.K., following a ban by the French government ...
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News briefs
Britain’s snowsport bodies launch Diversity and Inclusion Advisory Group
Britain’s governing bodies for snowsports have announced the formation of a new Diversity and Inclusion Advisory Group. It will comprise representatives from GB Snowsport, Snowsport England, Snowsport Scotland and Snowsport Wales. The advisory group will initially focus on the three key areas of Racial and Ethnic Diversity and Inclusion, LGBTQ+ ...
