Sos Has Made A Comeback Under New Ownership

2006-04-26T00:00:00

SOS, the Swedish ski apparel brand, has made an impressive comeback under new ownership over the last three years. While it had somewhat faded away over the previous years, SOS has been enjoying buoyant growth after a repositioning in Sweden. It reached sales of 70 million Swedish kronor (€7.5m-$9.2m) last ...

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