The South African Football Federation, which was previously sponsored by Adidas, is going to endorse instead Puma, starting immediately and lasting beyond the next two Fifa World Cups. Puma officials declined to put a figure on the contract, which raises to 12 the number of African football teams sponsored by the Cat.
One of the important points in the contract is the fact that all the proceeds from the sale of replica shirts of the South African team will be donated to SOS and the Children's Fund, in line with Puma's commitment to corporate social responsibility in Africa. As part of this program, the sport lifestyle brand launched the Africa Unity kit last year for all its African teams, with the sales proceeds going to support biodiversity causes in Africa.
Later in the year, Puma delivered 10,000 durable footballs to various football projects across a number of West African nations. It also sponsored the Orange African Cup of Nations in Angola. In the previous year, Puma incorporated the use of sustainable cotton sources from Africa into its product ranges.
Launched in Johannesburg today, Puma's new South African kit incorporates some new technologies. It features moisture-wicking techniques, mesh inserts on the side for improved ventilation and embossed fabric to enhance the optical appearance of the shirts.