Tryonic, a young and small Italian high-tech company whose back protectors have been adopted after testing by the Austrian and Swiss national ski teams for little or no sponsorship money at all, is looking for a financial or strategic partner to help it to expand its market presence internationally.
The company's sales are relatively low. Investing all its resources on R&D since 2007, and cooperating with hospitals and universities, Tryonic has also developed innovative ski helmets and ski braces. It has already registered seven international patents for technologies that can be applied to motor sports as well as skiing, snowboarding, downhill cycling and horse riding.
According to company officials, tests have shown that its protectors offer better shock absorption characteristics than those of its competitors. They are also very ergonomic. The gel system in Tryonic's helmets allows them to fit the head of the wearer. New soft materials used in the protectors and the helmets make them resistant to major changes in temperatures.
Located in the region of Asolo, near Montebelluna, Tryonic has been in the market only since 2009. It is a spin-off of Design & Develop, a 15-year-old company in the same city that has developed special measurement and prototyping capabilities, working for La Sportiva and many other companies in the region and elsewhere. It prides itself on having developed the custom-made basketball shoes worn by Michael Jordan for Nike.
Design & Develop owns one-third of the shares in Tryonic. Another shareholder is Tryonic's general manager, Maurizio Carlet, a former commercial director of Alpinestars who subsequently handled sales and marketing for Dainese's range of clothing. His main collaborator and partner is Alberto Celante, an industrial designer and materials specialist who has worked for Alpinstars and other firms in the past.
