Technology insights for the sporting goods industry
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News briefsWictory AI recruits Olympic athletes as investors
The Vienna AI coaching startup adds a second Austrian sports champion to its backers as it expands into the US.
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ArticlePremier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
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News briefsOn makes Google Cloud its enterprise AI backbone
A migration run by agents becomes a template for other complex workflows, with data platforms next.
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ArticleHyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
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ArticleFanatics preparing a push for its gambling division
Fanatics CEO Michael Rubin has outlined an aggressive plan to nearly triple marketing expenditure for its gambling division to $1 billion by 2027, as the sports commerce giant seeks to close the gap on market leaders DraftKings and FanDuel.
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News briefsIOC launches Trustworthy AI Framework
Seven principles guide the framework, which comes with a self-assessment checklist. Deloitte was consulting partner.
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ArticleChatGPT adds virtual try-on to shopping results
A Try on button turns a selfie into a preview of apparel and accessories, and Favorites saves products to a Library.
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ArticleDecathlon takes the future of cycling onto the train
Decathlon and Alstom picture a frictionless bike and train commute
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ArticlePolymarket to pay LeBron more than the 76ers will
NBA legend LeBron James has agreed a $15 million annual endorsement deal with prediction market platform Polymarket – nearly double the $8 million two-year contract he signed with the Philadelphia 76ers. Elite athletes are increasingly monetizing their influence beyond the court.
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ArticleNew Apple Watch ties in with US bloodwork lab
Apple has partnered with US lab-testing firm Quest Diagnostics to let users order at-home tests via the Health app for $119.
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Case StudyCASE STUDY: Inside Anta’s AI365 strategy
Anta built its own AI models and deployed them across design, retail and operations, at scale.
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News briefsAhotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
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ArticleAfter ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
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ArticleRunna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
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SponsoredClosing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
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ArticleInside ANNI: How ANWR Group built AI to serve its retailers
Michaela Brehm explains how ANNI turns ANWR Group’s founding mission, supporting its retailers, into a working AI platform.
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ArticleWorldly appoints Senior VP of Growth
On Aug. 11 Worldly appointed Léyoh Goodall Senior Vice President of Growth, tasking her with aligning the supply-chain platform’s commercial and customer teams around “verified data” – rather than “estimates or averages” – in an era of “tariff pressure, tightening regulation, and multi-tier complexity.” According to her LinkedIn profile, Goodall ...
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ArticlePrediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
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News briefsTrail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
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ArticleFanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
