Technology insights for the sporting goods industry
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News briefs
TeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
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Article
Puma partners with Google Cloud to enhance online retail experience
Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers. Key aspects of the collaboration include migrating Puma’s e-commerce ecosystem to Google Cloud, which ...
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News briefs
StockX launches shopping experience on Apple Vision Pro
The online marketplace StockX has rolled out its own shopping experience on Apple’s newly debuted spatial computer, Apple Vision Pro, via a proprietary app. This immersive platform boasts a range of features, including a virtual sneaker showcase featuring 3D models, live market data, and a unique “Shop the Look” function ...
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News briefs
NBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefs
Tradition meets innovation: Fischer’s limited NFT ski bundle
Austrian company Fischer Sports GmbH has launched its 100 Years NFT Ski Bundle, available since Feb. 14, 2024, which allows fans to immerse themselves in both the history of skiing and the futuristic world of digital collectibles. This makes the 100-year-old company one of the first ski companies to pioneer ...
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Article
Amazon announces AI-powered shopping assistant
Amazon has unveiled Rufus, a new shopping assistant that uses generative artificial intelligence (AI) to help customers search for products. Rufus launched on Feb. 1 in beta version to a small group of US customers using Amazon’s mobile app. The tool will progressively roll out to the rest of its ...
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News briefs
Hacker attack hits Swedish sports chain Stadium
Over the weekend, the Russian-tied hacker group Akira carried out a cyber attack against the Finnish IT provider Tietoevry. This forced the provider to shut down Primula, Sweden’s largest HR system. In addition to managing 120 Swedish government agencies, the attack also affected the Swedish sports retail chain Stadium. Stadium’s ...
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Article
Google is phasing out the cookie
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...
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News briefs
Wilson Golf introduces AI-powered club fitting technology
Wilson is launching Fit AI, an innovative technology that uses artificial intelligence and is “set to change the future of golf club fitting,” the brand said. The technology combines Wilson’s “black box algorithm” with Blast Motion’s motion analysis technology. Wilson Fit AI is a mobile app-based fitting solution that integrates ...
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News briefs
SafeSize wins “Startup of the Year“ award, recognized as Innovation & Disruption Leader
SafeSize was named Startup of the Year at the Startupper Awards 2023, an award for excellence in the Greek innovation and startup ecosystem. Angelos Stavrakis, founder and CEO of SafeSize, received the coveted award from the Deputy Minister of Digital Administration, Konstantinos Kyranakis, in recognition of the company’s remarkable international ...
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Article
Reebok is preparing a new digital sneaker
Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...
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News briefs
Lacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
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Article
Digitalization is key for 85% of European SMEs, but gaps in tech adoption
Digitalization is a powerful growth lever in today’s economy, but companies are not always up to speed with technological developments, especially small and medium-sized enterprises (SMEs). According to new research from Sage, 85 percent of European SMEs consider digital tech as a key element to their growth ...
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News briefs
Sport Unlimitech launches new sport job fair
The next edition of the French trade show Sport Unlimitech will be held at the Marcq-en-Barœul horse racing venue on the outskirts of Lille on Nov. 8. Sport Unlimitech is a traveling event across France that gathers together local and national players in the sports business and sports movement as ...
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News briefs
AI-powered tennis app SwingVision raises $6 million
SwingVision has announced a $6 million Series A financing round led by Authentic Ventures. Other participants include pro tennis players Lindsay Davenport, Alison Riske and Rohan Bopanna, as well as Dropbox’s head of product Youssef Es-skouri and Glenn Solomon of GGV Capital. The new funding will be primarily used to ...
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Revolutionizing footwear retail
How one company is helping retailers to increase customer satisfaction, reduce returns, lower CO2, and merge in-store and online experiences.
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News briefs
Munich basketball league team pioneers new LED floor
BMW Park, the arena in Munich, Germany, and home to the FC Bayern Basketball club, has had a giant LED display installed in the form of a glass playing floor. Never before has such a floor been used for competition in the German Basketball League (BBL), although one was used ...
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Article
Safilo and Amazon launch new smart glasses with Alexa for the US market
Amazon has announced upgrading its smart eyewear collection with the launch of seven new styles, including five Echo Frames models, its proprietary brand, and two designs by Carrera, a house brand of Safilo Group. It is the first time the Italian eyewear company has partnered with Amazon. All Amazon smart ...
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News briefs
Avatars to get digital sunglasses from Sunglass Hut
Source: Sunglass Hut EssilorLuxottica’s Sunglass Hut and avatar platform Ready Player Me are offering digital sunglasses that users can outfit their avatars with, a unique initiative that combines virtual worlds and physical retail. Starting Sept. 14, customers can pick up free sunglasses for their avatars at select ...
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Article
Have NFT-issuing sports brands entered a new business?
BlockFi, OpenSea, Coinbase, Binance, FTX, Ripple, Impact Theory, Grayscale – all of them companies that have undergone investigation and government-initiated lawsuits over the past couple of years. The land of crypto, where sports brands have begun to tread over the past few years, is a land of confusion, and not ...