Performance sportswear brand Castore has appointed UK-based AI platform Ocula Technologies to manage product copy, metadata and catalog content across its global digital estate – a move that reflects mounting pressure on sports brands to maintain discoverability across AI-powered shopping surfaces.
Castore, the UK-based performance sportswear brand, has appointed Ocula Technologies as its AI product content partner, deploying the platform’s AI agents across its global ecommerce catalog to manage product copy, metadata and content optimization.
The partnership covers Castore’s estate of 35 Shopify storefronts worldwide. Ocula’s agents will handle copy generation and metadata alignment across the full product range, with the goal of maintaining discoverability across search engines, third-party marketplaces and AI-powered shopping surfaces.
Why Castore needed an AI content layer
The scale of Castore’s digital operation creates significant content management challenges. The brand holds partnerships with Oracle Red Bull Racing, Rangers Football Club and a range of elite sports teams, and its catalog spans performance categories across multiple markets and languages. Keeping product pages consistently optimized across 35 storefronts – each requiring search-relevant, brand-aligned copy – is not a task that scales through manual workflows.
Thomas McKenna, CEO and Co-founder at Ocula Technologies, described the brief:
“For a brand built on the principle that Better Never Stops, the bar for product content is high. Every SKU needs to be discoverable, compelling and consistent across search, marketplaces and AI shopping engines. That’s exactly what our agents are built for.”
Ocula’s AI agents target ecommerce content at scale
Ocula Technologies is a UK-based B2B software startup focused on AI-driven product content for retailers and brands. Its core proposition is automation of the product page layer – generating copy, metadata and catalog content that keeps individual SKUs (stock-keeping units) discoverable across search engines, third-party marketplaces and the emerging class of AI-powered shopping engines. The platform is built for high-volume catalogs where manual content workflows become a structural bottleneck, and supports multi-language output for brands operating across multiple markets.
Co-founded by Thomas McKenna and Dr. Gregory Fletcher, the company counts AO.com, Blain’s Farm & Fleet, Coty and Boots among its clients alongside Castore.
Ocula closed a £4 million (approx. €4.58 million) Series A in October 2024, led by growth equity firm NYO Capital – making its first European market investment – and individual investor Jose Luis Gomes, formerly head of Google Cloud’s North American Retail & Consumer division and an advisory board member at CapitalG, Alphabet’s independent growth fund. The round followed a £3.25 million (approx. €3.72 million) raise led by Praetura Ventures in August 2024. NYO Capital has indicated a focus on supporting Ocula’s expansion in the US market.
