Tennis is the latest sport to embed wearable tracking into its official infrastructure – and for Oura, the deal extends a partnership run across three of America’s biggest sporting organizations within six months.
Oura Health has signed a five-year agreement with the United States Tennis Association (USTA), making the Finnish smart ring maker the federation’s first official wearable partner. The deal covers the USTA at an institutional level and the US Open, the annual Grand Slam held in New York.
Under the arrangement, every main draw competitor at the US Open will receive access to the Oura Ring and its companion platform, which tracks sleep stages, heart rate variability (HRV), body temperature trends and activity, and consolidates the data into daily readiness and sleep scores. Coaching staff and support teams affiliated with the USTA will receive the same access.
Reaching fans and the grassroots
On site, Oura will hold branding rights at Arthur Ashe Stadium and Louis Armstrong Stadium, including virtual LED signage on court and additional presence across the grounds.
The scope of the deal extends well beyond the US Open. Starting this year, Oura will sponsor the USTA League National Championships and provide benefits to members across the USTA’s recreational and coaching networks. The brand has also secured naming rights for a wellness and recovery area within the USTA’s forthcoming Player Performance Center, due to open in 2027, where it will hold founding partner status.
Oura has now partnered with three major US sports bodies in six months
The USTA deal is the latest in a rapid sequence of national governing body agreements. In February, Oura was named an official wearable sponsor of the Los Angeles 2028 Olympic and Paralympic Games and of Team USA. In April, it became the official wearable of the US Soccer Federation, extending biometric monitoring to all 27 national teams ahead of the 2026 FIFA Men’s World Cup. The USTA partnership, the third in that sequence, confirms a deliberate push to embed the ring inside America’s largest sports institutions rather than rely solely on consumer retail.
The pace reflects Oura’s commercial momentum. The company raised $875 million in a Series E funding round in October 2025, lifting its valuation to approximately $10.9 billion and more than doubling the $5 billion figure from its previous round. Annual revenues exceeded $500 million in 2024 and were projected to reach $1 billion in 2025. The ring is sold in more than 150 countries across 4,000 points of sale in 20 markets.
Why governing bodies are writing wearables into their contracts
Governing bodies are no longer treating devices like these as optional add-ons to performance programs. The Oura Ring is particularly suited to athlete monitoring because of its form factor. Worn continuously, including during sleep, it captures overnight recovery data that wrist-based trackers are more likely to miss. For sports organizations managing travel schedules, competition load and training cycles, continuous data is more actionable than periodic snapshots.
Oura is not alone in using federations and governing bodies as a distribution channel, but its recent series of deals suggests sports institutions are accelerating the standardization of wearable tracking, and that ring-form hardware is gaining ground in that shift.
