Under Armour sponsors a supermodel, clashes with Nike over Durant
Under Armour has announced a multi-year sponsorship deal with Gisele Bündchen, the 34-year-old Brazilian supermodel, as part of its efforts to double the size of its women's apparel segment, which has reached annual sales of around $500 million. The terms of the contract have not been revealed, but it was ...
To continue start your 30-day trial for just €9.90
Your trial will give you:
- Unlimited access to insights and analysis on sgieurope.com
- Our executive edition of SGI Europe (E-Magazine) - the must-read for all decision-makers in the industry
- Weekly E-mail Briefing from the Chief Editor; with the lastest analysis and most important industry developments
- Case studies and best practices on business challenges
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
Or continue reading this article and register now.
For team or company-wide subscriptions and enquiries see our corporate membership page.