Under Armour told a European conference last week that its European expansion is following the same formula that it has successfully used in the USA, working to get athletes to wear the product and concentrating on authentic sporting goods distribution. It has already surpassed the goal of being in 500 stores throughout Europe, against 7,000 in North America, but it is now focusing on the UK, Benelux and Germany. It already has special deals in place with Intersport and Sport 2000, with the goal of reaching about 2,000 independent stores in Europe through these buying groups. At JJB Sports, elected as exclusive key account for the UK, a test on 20 stores has now been rolled out to 150 doors, all fitted with specific fixturing and shop-in-shops. In January, the American brand will open in all the 35 Karstadt Sport stores and in the sports departments of 65 Karstadt department stores in Germany. Under Armour implemented SAP last April and it currently sources 35 percent of its products from Asia and 62 percent from Latin America and the Caribbean. The company plans to keep its marketing spend at 10-12 percent of sales.