All Sporting Goods Intelligence articles in Volume 35, Issue 5+6
View all stories from this issue.
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PDF NewsletterSGI Europe Executive Edition: Vol 35 - 5+6
Adidas eyes €500m operating profit for FY24, most Yeezy inventories won’t be written off | The North Face, EMEA stronger in “challenging” VF quarter | Puma gets “A” rating for second year running on CDP Climate Change list | Intersport Germany continues to grow in 22/23 | Opportunities ahead – WFSGI and McKinsey release 2024 report | Decathlon releases VR shopping app in US | Amazon announces AI-powered shopping assistant | Done deal: PGA Tour announces investment agreement with Strategic Sports Group | Sport 2000 with stable development in 2023 | Deckers raises FY guidance, sets CEO succession plan after strong results | PayPal introduces six new checkout innovations | Macron posts 15 percent sales increase | Columbia faces revenue decline challenge | Real Madrid becomes football club with highest revenue, says Deloitte report | Sneaker design democratized? Zellerfield launches design platform | German e-commerce sales bottom out
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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ArticleDecathlon releases VR shopping app in US
Decathlon has introduced in the US a new, “immersive” shopping app for the Vision Pro, Apple’s virtual-reality (VR) headset. Both the app and the headset hit the US market on Feb. 2. The app, says Decathlon, is designed to “enable customers discover the company’s latest outdoor and ...
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News briefsGoldwin’s Q3 operating income inches up
The Japanese group Goldwin has reported a 5.5 percent increase in implied Q3 revenues to ¥43,736 million (€274.3m) from ¥41,437 million for the three months ended Dec. 31. Operating income was 0.9 percent higher year-over-year at ¥13,119 million (€82.3m) versus ¥13,004 million. Net income fell by 1.7 percent to ¥10,251 ...
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News briefsCisalfa inaugurates large store, plans 10 openings in 2024
Cisalfa Sport has opened a new store in Rovereto, in Italy’s mountain region of Trentino Alto Adige. It is the retailer’s first store opening in 2024. The new 1,500-square-meter store sells sportswear, activewear and citywear from more than 100 brands. The store reportedly represented an investment of nearly €700,000, according ...
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ArticlePuma gets “A” rating for second year running on CDP Climate Change list
Puma keeps collecting all the accolades.
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ArticleThe North Face, EMEA stronger in “challenging” VF quarter
VF Corp. may not look the same in thee future. As they report disappointing Q3 results, the company has inititated a “strategic review of its brand assets”.
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News briefsNew golf simulation of “nearly” all courses set to launch
Ever dreamt about being able to play your local course in a digital world? Well, TruGolf may give you and a world of golfers that opportunity.
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ArticleSneaker design democratized? Zellerfield launches design platform
Zellerfield have created a possibility for brands to use their design platform to create their own shoe models. This is how it works.
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News briefsCrocs launches chunky sneaker
What is Crocs? If you ask the average person, it’s a soft-material clog, perfect for various adventures, whether it’s to the gym, grocery store or garden. But Crocs have no ambitions to be pigeonholed. Over the past 12 months, the company has released everything from everyday clogs ...
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ArticleSympatex adds two experts to sales team
Sympatex has expanded its sales team with Eric Brendel and Leandra Reisner as Business Development Managers. They are starting immediately. Reisner is an expert in sustainable textile innovations. The trained textile and clothing technician most recently worked as a sales representative at Weichert Agencies GmbH, where she was largely responsible ...
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ArticleDescente’s operating profit dips despite higher sales
Higher SG&A costs related to additional brand promotions contributed to a 12 percent decline in Q3 operating income to ¥6,434 million (€40.2m) at Descente. But higher athleticwear sales offset a decline in golf apparel sales and led to a 4.6 percent gain in total revenues to ¥90,100 million (€56.3m) for ...
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ArticleDunlop renews IMG Academy deal
Dunlop has signed a second, multi-year renewal of its sponsorship deal with the IMG Academy, a Florida establishment that was founded in 1978 as the Nick Bollettieri Tennis Academy and has since expanded into a variety of collegiate sports. It runs a boarding school and camps for high-schoolers with athletic ...
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ArticleMilano Cortina 2026 celebrates “two years to go”
On Feb. 6, Milano Cortina 2026 will be celebrating two years to go to the opening of its Olympic Winter Games. This milestone comes shortly after the Olympic Movement celebrated the centennial of the Olympic Winter Games, whose first edition was held in 1924 in the French Alpine town of ...
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News briefsDunlop moving into pickleball, looking forward to 2025 for pádel
Dunlop expects to introduce its first pickleball products in the second half of 2024, according to its CEO for Iberia, Richard Jackson, who has spoken with CMDsport. Although he declined to go into detail, Jackson did say that Dunlop’s “flagship product in tennis, pádel and squash is the ball, and ...
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News briefsUnder Armour launches new basketball shoe
Under Armour is releasing the Futr x Elite, described by the brand as “the pinnacle footwear model” within its basketball portfolio and a shoe that “will redefine the category.” FUTR stands for “For Us To Rise,” to call together a community of basketball athletes striving for greatness on the court. ...
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News briefsReflo has a new investor and brand ambassador
Reflo, a British sustainable performance wear brand, has announced Harry Kane as an investor in its first seed-funding round, which raised around £1 million (€1.17m), with other investors from the worlds of athletics, green technology and creative services. In addition, the England men’s football captain will become a golf ambassador, ...
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News briefsNike introduces “next era of Air”
Nike is introducing the Air Max Dn, described by the brand as “the next era of Air.” Appearing for the first time in this shoe model is a feature called Dynamic Air, a dual-chamber, four-tubed Nike Air unit. As the wearer moves, air flows between the tubes in each chamber. ...
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ArticleAmazon announces AI-powered shopping assistant
Amazon has unveiled Rufus, a new shopping assistant that uses generative artificial intelligence (AI) to help customers search for products. Rufus launched on Feb. 1 in beta version to a small group of US customers using Amazon’s mobile app. The tool will progressively roll out to the rest of its ...
