In 2021, Amazon identified, seized and disposed of more than 3 million counterfeit products, according to the second Amazon Brand Protection Report. This figure compares to around 2 million counterfeit products seized in 2020. In addition, Amazon stopped more than 2.5 million attempts to create new selling accounts by bad actors in 2021, down from over 6 million attempts in 2020. Amazon’s Counterfeit Crimes Unit (CCU) sued or referred for investigation more than 600 criminals in the U.S., EU, U.K. and China, representing an increase of 300 percent from the previous year. The company invested more than $900 million and employed more than 12,000 people in 2021 to protect brands, customers, selling partners and its store from fraud, counterfeiting and other abuses. The adoption of automated brand protection tools continued to reduce the number of issues that brands could find and report, said Amazon. In 2021, Brand Registry grew to include more than 700,000 active brands, an increase of 40 percent from the prior year. Meanwhile, the average number of valid notices of infringement submitted by a brand in the Brand Registry dropped by 25 percent compared to 2020.

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