All ATHX articles
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ArticleATHX picks New York to throw down its HYROX gauntlet
Backed by adidas, ATHX brings its hybrid fitness challenge to New York, a market where HYROX and PUMA still dominate.
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ArticleHyrox booms in China. Can Puma turn that into sales?
Sponsorship rights secure PUMA the Hyrox stage in China. Analysts say retail density, not exclusivity, will decide sales.
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Articleadidas Unveils Its First Truly Hybrid Fitness Shoe
As HYROX expands into one of the fastest-growing formats in global fitness, adidas bets on purpose-built footwear to claim a share of the market.
