After being downgraded by a couple of rating agencies (SGI Europe Vol. 31 N° 9+10), the management of Boardriders announced a series of actions to lower the impact of the Covid-19 outbreak on its finances. It said that it was pausing a range of business activities, reducing the related costs to match the slowdown in sales activities. Without providing specific details, the parent company of Quiksilver, Roxy, Billabong and other action sports brands said it has begun to implement a series of initiatives that will result in the elimination of certain roles through changes in internal structures, processes and other ways of working. “There is simply nothing worse than telling highly-valued teammates, who are the heart of our brands, that their paychecks are being impacted by things completely out of our control,” added David Tanner, chief executive of the group. On the other hand, the company said it was “simultaneously reconfiguring its business for the post-coronavirus world.”