Brands

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

Brands

lacoste_logo

Lacoste renews French Open deal

2024-06-12T17:06:00+01:00

Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT).

daily

Sign-up to SGI's Daily Newsletter

The most important global sporting goods news and analysis delivered to your inbox every day at 9.00 am.

  • lacoste_logo

    Lacoste renews French Open deal

    2024-06-12T17:06:00+01:00

    Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT).

  • new era caps

    New Era joins Team USA and LA28 with official product agreement

    2024-06-12T15:51:00+01:00By Mattias Björklund

    New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...

  • TaylorMade

    TaylorMade inaugurates expanded golf ball plant in South Korea

    2024-06-11T13:16:00+01:00

    TaylorMade Golf has announced the official opening of its expanded golf ball plant facility at TaylorMade Golf Ball Korea (TMBK). It is the company’s third golf ball plant globally, joining its facilities in Liberty (South Carolina) and Taiwan.

  • lotto pickleball

    Lotto becomes first athletic brand to co-own a professional pickleball team

    2024-06-12T17:21:00+01:00By

    Lotto has announced a strategic partnership with the Brooklyn Aces, joining owners Kevin Durant, Rich Kleiman, Drake and Michael B. Jordan. The Italian footwear and sportswear supplier will become the first athletic brand in the ownership group of a professional pickleball team. Additionally, Lotto branding will be integrated into the ...

  • lacoste_logo

    Lacoste renews French Open deal

    2024-06-12T17:06:00+01:00

    Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT).

  • MLB-Logo

    MLB returns to the land of cricket

    2024-06-12T16:02:00+01:00

    Major League Baseball (MLB) has two games scheduled for London Stadium this weekend, the league having “clearly identified the U.K. as a priority market,” as its Chief Operations and Strategy Officer tells the AP. This will be the third series of London games in five years, with more planned in ...

  • underamrour soccer

    USA Football and Under Armour form multi-year partnership

    2024-06-12T16:00:00+01:00By Mattias Björklund

    USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...

  • Pickleball - Joan Azeka - Unsplash

    Pickleball hits the famous red clay

    2024-06-12T15:56:00+01:00

    The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship.

  • new era caps

    New Era joins Team USA and LA28 with official product agreement

    2024-06-12T15:51:00+01:00By Mattias Björklund

    New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...

  • copy-premium-full-2023-scorecard

    SGI Sporting Goods Scorecard 2023

    2024-06-12T08:28:00+01:00By

    For those looking for revenue and profit benchmarks of the leading brands and retailers in the sporting goods industry, we bring you our 2023 Sporting Goods Industry Scorecard (Split by Apparel, Footwear, Equipment, and Diversified/Retail)

  • Adidas Nike

    Adidas’ stripe lawsuit against Nike all but nullified

    2024-06-07T06:33:00+01:00

    According to Reuters and others, a second appeal in Adidas’ lawsuit against Nike, first filed in 2022, has gone in favor of Nike. This lifts most of the prohibition, set by a regional court in Düsseldorf, on Nike’s use of two or three stripes on five models of pants in ...

  • Nike-mobile

    Kylian Mbappé kicks off Nike’s “Victory Mode” tour

    2024-05-10T07:01:00+01:00

    Kylian Mbappé, with his namesake Inspired By KM foundation, partnered with Nike on May 5 to host a multi-sport event for young athletes in Paris that kicked off Nike’s “Victory Mode” tour. The French football icon, who currently plays for PSG, is also a Nike ambassador. More than 2,000 youth ...

  • Adidas_Logo.svgz

    Adidas adds NFL rookies to athlete roster

    2024-04-27T15:09:00+01:00By

    Adidas boosts its athlete lineup with rising NFL stars Xavier Legette, Adonai Mitchell, Rome Odunze, and Michael Penix, Jr. just ahead of the NFL draft. Chris McGuire, Adidas vice president of Sports Marketing, expressed excitement about the new additions: “Rome, Michael, Adonai, and Xavier are among the most promising prospects ...

  • sprandi-logo

    Sprandi poised for comeback in Russia

    2024-04-24T09:32:00+01:00By

    Sprandi, a once iconic brand in the Russian market, can reportedly resume sales in the country after almost two decades of absence. At the end of 2023, a local wholesale supplier, A Sport, obtained several certificates of conformity from a Russian technical regulator, allowing it to sell sporting shoes under ...

  • lululemon-samsara

    Lululemon and Samsara Eco debut enzymatically recycled anorak

    2024-04-05T14:01:00+01:00By

    Lululemon has unveiled its inaugural product crafted from enzymatically recycled polyester, signaling a significant leap in sustainability efforts.