All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
H&M’s activewear label Move has launched a new women’s collection, inspired by a sporty Parisian lifestyle and fronted by a supermodel.
H&M’s activewear label Move has launched a new women’s collection, inspired by a sporty Parisian lifestyle and fronted by a supermodel.
Brazilian brand Body Work has unveiled the official jerseys of the Brazilian volleyball team for Paris 2024, made from a fabric that blends two fiber technologies from The Lycra Company.
Reusch teamed up with Outlast for a new model in the Goalkeeping 2024 collection with temperature-regulating material on the back of the glove, creating a microclimate that regulates heat and moisture.
Google has decided against, or been compelled to decide against, the deprecation of third-party cookies in its Chrome browser.
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
New Balance and the Women’s National Basketball Association signed a multi-year agreement
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
Skechers has contracted American beach volleyball pros Andy Benesh and Miles Partain, who will be competing for a medal at the Paris 2024 Games this summer, to wear the brand’s performance apparel and headwear.
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
Australian outdoor accessory brand Le Bent has a new distributor in the EU and Switzerland in Innsbruck-based Zanier Sport. As a Climate Partner-certified glove brand, the Austrian family-owned company uses sustainable materials, among other things, to reduce the ecological footprint of its products and the company itself. A philosophy similar ...
The Congressional Slow Fashion Caucus was established in the US House of Representatives on June 27. Among its founding members are Marie Gluesenkamp Perez (Washington), Chellie Pingree (Maine), Sydney Kamlager-Dove (California), Grace Meng (New York), Julia Brownley (California) and Jerrold “Jerry” Nadler (New York) – all of whom belong to ...
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability.
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.