Jesper Johansson
I started my career as a golf journalist at Svensk Golf. From there, I took over the Swedish publication Sportfack as Editor In Chief. When EDM Publications called, it was an easy decision to come and join SGI Europe. In my spare time I watch way too much football, play golf or ride on my road bike.
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News briefsCandace Parker named President of Adidas Women’s Basketball, aims to shape future of the sport
Candace Parker, revered in basketball circles, has transitioned into a new role as president of Adidas women’s basketball, following her recent retirement from the sport. With a 16-year history with Adidas, Parker aims to shape the future of women’s sports. Adidas announced Parker’s appointment, highlighting her profound understanding of the ...
News briefsLululemon and Life Time launch co-branded apparel for pickleball's surge
Lululemon has announced a deeper collaboration with Life Time to promote their shared interests in pickleball, highlighting the ongoing expansion of the sport in the U.S. The partnership will see the release of a co-branded apparel line featuring both men’s and women’s gear. Notable items include a women’s asymmetrical tank ...
News briefsEastside Golf launches first women’s line, emphasizing authenticity and inclusion
Eastside Golf has officially launched its first women’s line in response to growing demand, aligning with an uptick in female participation in golf. Co-founder and Creative Director Olajuwon Ajanaku explained the approach: “Since our early days, we’ve had women purchasing Eastside Golf items for themselves, and asking us when we’d ...
News briefsSpeedo surprises with an extraordinary campaign in the Year of Sports
In the lead-up to this year’s Olympics, Speedo is taking a different approach to its marketing strategy, aiming for inclusivity over exclusivity. The renowned swimwear brand has launched a new campaign celebrating swimmers of all backgrounds, embracing diversity and fostering a global community united by a love for the water. ...
ArticleWolverine Worldwide appoints new Chief Financial Officer
Wolverine Worldwide, the Michigan-based footwear company, has named Taryn Miller as its new Chief Financial Officer (CFO). Miller will report directly to Chris Hufnagel, the company’s president and CEO, and will commence her role on Thursday. Miller brings a wealth of financial expertise to Wolverine Worldwide, having previously served as ...
ArticleCanada’s Competition Bureau launches investigation into Lululemon’s environmental claims
Canada’s Competition Bureau has announced a formal investigation into Lululemon’s environmental assertions featured in its marketing campaigns, following allegations of misleading practices. Marianne Blondin, a spokesperson for the bureau, confirmed the probe to Canadian broadcaster CBC. Stand.earth, an advocacy group leading the charge, has accused Lululemon of engaging in greenwashing, ...
News briefsFrasers Group revamps digital infrastructure to enhance retail operations
Frasers Group is embarking on a digital transformation aimed at boosting the efficiency of its retail operations and enhancing the online shopping experience across its sports, premium, and luxury brand websites and apps. Described as a “first of its kind” initiative, the retail powerhouse views this investment as pivotal to ...
News briefsApril sees dip in UK retail sales amid poor weather and easter shift
The British Retail Consortium (BRC) has reported a downturn in retail sales for April, attributing the decline to unfavorable weather conditions and an earlier Easter period. According to the trade association, total retail sales in the UK experienced a 4 percent decrease for the four-week period from March 31 to ...
News briefsJD Sports makes Middle East debut with new store in Bahrain
JD Sports has marked its entry into the Middle East with the inauguration of a new store located at Bahrain’s Marassi Galleria Mall, a beachfront shopping destination. Operated under a franchise agreement with GMG, the 504 square meter establishment will offer customers access to the latest releases from a diverse ...
News briefsDecathlon partners with Resortecs to launch recyclable swimwear
French sporting goods chain Decathlon has joined forces with Belgian textile recycling company Resortecs to introduce a sustainable swimwear collection aimed at addressing the challenges of recycling swimwear fabrics. The primary hurdle in recycling swimwear has been the high elastane content in the fabrics, as elastane cannot be separated from ...
News briefsCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
News briefsDecline in golf apparel sales signals market shift
According to Golf Datatech (GDT), the latest figures reveal a notable downturn in golf apparel sales, signaling a shift in the market landscape. In March 2024, sales at both on- and off-course specialty stores plunged by over 10 percent compared to the same period last year. The first quarter of ...
News briefsPeloton announces major workforce reduction amid financial struggles
In a move reflecting ongoing financial challenges, indoor training platform Peloton has revealed plans to cut 15 percent of its workforce, equating to approximately 400 positions, alongside the resignation of CEO Barry McCarthy.
News briefsDenmark proposes national ban on PFAS in clothing and footwear
In a move to address environmental concerns, the Danish government has unveiled plans for a national ban on the use of per- and polyfluoroalkyl substances (PFAS) in clothing, footwear, and sealants. These substances are recognized as major contributors to environmental contamination. “Limiting PFAS at the source is essential for safeguarding ...
News briefsWolverine Worldwide expands global reach with new licensing deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
News briefsJD Sports implements four-day office workweek for head office employees worldwide
JD Sports is implementing a new policy requiring all head office employees worldwide to return to the office at least four days a week, effective July 1. This decision will impact employees at the sports giant’s UK head office located in Bury. However, JD Sports will maintain flexibility based on ...
News briefsNike secures kit supply rights for French Football Federation until 2034
Nike has secured the kit supply rights for the French Football Federation (FFF) for the 2026-27 to 2033-34 cycle. In a recent announcement, the FFF revealed that Nike had successfully clinched the kit supply rights for the third consecutive cycle, extending their current deal until 2026. The renewed agreement encompasses ...
News briefsJD Sports director Mahbobeh Sabetnia opts not to stand for re-election
Mahbobeh Sabetnia, a non-executive director on the JD Sports board and member of the remuneration committee, has announced her decision not to seek re-election at the company’s upcoming annual general meeting on June 27, 2024. Having served on the board for nearly two and a half years, Sabetnia has been ...
News briefsSun Day Red now launched, plans for wholesale expansion 2025
Sun Day Red has officially launched following its announcement together with Tiger Woods in February. The brand has debuted exclusively on its website, with plans for expansion through wholesale partnerships by Spring 2025, according to the company. Additionally, Sun Day Red will release special collections in May. For Woods, this ...
News briefsJD Sports implements forensic tagging sprays to combat shoplifting surge
British sportswear giant JD Sports is stepping up its security game in response to a surge in shoplifting incidents. Teaming up with forensic security firm SelectaDNA, the retailer is set to deploy tagging sprays across its stores as a proactive measure. These sprays work by leaving behind a unique synthetic ...
