Claudia Klingelhöfer
Sport has, in different variations, been an integral part of my life. I grew up being a badminton player, fell in love with snowboarding and nowadays I’m a passionate mountain biker. I also have a diploma in Sports, Media and Communication and also one in Sociology. I’m a qualified journalist with experience in communication and digital marketing.
Contact info
- Article
Climate responsibility rating: H&M and Inditex are better than Nike and Adidas
This is what the Corporate Climate Responsibility Monitor says about climate targets and measures.
- Article
“Biggest marketing investment ever”: Puma launches brand campaign
Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.
- Article
Adidas ends partnership with Parley for the Oceans
In a notable shift in its sustainability efforts, Adidas has announced the cessation of its long-standing partnership.
- News briefs
Germany’s kit controversy: Adidas halts jersey customization
Once again, Germany is embroiled in a debate over its national football team’s kit. This time it’s about the back numbers.
- Article
Adidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
- Article
Maria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
- Article
International Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
- C-Suite Interview
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
- Article
Puma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
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COP28: Outdoor & sports industries put reconnection with nature and physical activity on agenda
Read here how COP 28 went for representatives from the sporting goods and outdoor industry.
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Patagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
- Article
Intersport Austria with record sales in crisis year
Intersport Austria saw a record turnover of €645 million in the fiscal year 22/23. Its success rests on two strategic pillars. We have the details.
- C-Suite Interview
Carla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
- Article
The best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
- Article
Marketing report on sustainability: “Companies need to be braver”
Marketing professionals want bolder decisions when it comes to their companies’ sustainability strategies, according to a new global marketing study.
- Article
Puma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
- C-Suite Interview
Arena CEO Peter Graschi discusses turnover, sales and growth of the swimwear company
CEO Peter Graschi explains how Arena plans to expand its growth even further and why Arena has no difficulty with the shortage of skilled workers.
- News briefs
How Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
- C-Suite Interview
Motoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
- C-Suite Interview
Anne-Laure Descours: “We’re committed to making it better”
Puma’s Anne-Laure Descours is honest and optimistic about what needs to change. Read her interview on circularity in the apparel business.