Completing its acquisition of Plano Synergy, Pure Fishing divests its hunting brands

Pure Fishing has announced that it has completed the acquisition of Plano Synergy Holdings. As part of the closing, Pure Fishing has also announced the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors. The move is consistent with Pure Fishing’s strategy that places priority on fishing, the company explained. The closing terms for each sale have not been disclosed. Pure Fishing will retain ownership of the Plano and Frabill brands, complementing its existing footprint in the global fishing tackle market. It will also retain ownership of the Creative Options and Caboodles brands. Pure Fishing’s brands include Abu Garcia, Berkley, Chub, Fenwick, Fin-Nor, Greys, Hardy, Hodgman, Johnson, JRC, Mitchell, Penn, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, Ugly Stik, and Van Staal. Pure Fishing is owned by the private equity firm Sycamore Partners.