The surf brand Mistral has been acquired by the Dutch investment company Nederlands MerkGoed (NMG) from Haarlem. Nothing was disclosed about the takeover price. Mistral was the first European windsurfing brand, founded in 1976.
Mistral’s portfolio currently includes windsurfing equipment, SUPs and apparel. The company generated sales of €80 million last year and sold 200,000 SUP boards in Germany alone.
The brand has been owned by Dutch entrepreneurs Ado Huisman and Peter van Merksteijn since 2009. Huisman told Dutch news portal fd that the owners have been in contact with NMG for a while. The surf brand employs about 60 people and is represented in more than ten countries on four continents.
Huisman and Merksteijn have reportedly sold around 50 percent of their company shares to NMG. The investors are no strangers to the sports industry: recent investments include Passa Sport, Nomad and field hockey brand Dita. NMG’s website says the company is very proud of the acquisition and plans further expansion in the SUP boards, wing foiling, apparel and accessories sectors.