The New York Times (NYT) reported on Feb. 2 that KPS Capital Partners has hired Morgan Stanley to run a sale of TaylorMade Golf. Spokespeople for KPS and Morgan Stanley declined to comment and TaylorMade was unavailable for comment, the NYT reports. KPS, an investment company with headquarters in New York, acquired TaylorMade in 2017 from the Adidas Group for $425 million. According to the NYT, which does not list any potential buyers, the deal could now value the golf equipment company at more than $2 billion, boosted by a boom in the golf market during the coronavirus pandemic. Data from Golf DataTech earlier this year showed that the total number of rounds of golf played in the U.S. in 2020 was up by 13.9 percent as compared to 2019, primarily due to golfers seeking recreational opportunities during the pandemic, the analytics firm said. TaylorMade, which is based in Carlsbad, California, has a strong portfolio of sponsored golf professionals that includes Tiger Woods, Dustin Johnson and Rory McIlroy, among others.