Corporate:
+++ New Balance is setting up two new showrooms in Sweden, one in Stockholm and the other one in Gothenburg, according to Sportfack, while expanding its collaboration with a logistics provider for the Nordic countries, DSV, through an automated warehouse of 60,000
Management:
+++ Toby Xu, who joined the Alibaba Group three years ago from PWC, will replace Maggie Wu as chief financial officer of the company from April 2022
Distribution:
+++ The distribution of Holmenkol in Switzerland will shift on Jan. 3 from the Swiss subsidiary of the Tecnica Group to Schweizer-Nova
+++ Slinger has signed up BrandsInc as its distributor in Ecuador
Legal & Institutional:
+++ The government of Catalonia is requiring a valid Covid health pass or a negative PCR test to access gyms and other closed sports centers, starting on Dec. 3
Product:
+++ Puma has again partnered with Helly Hansen for a collection of winter lifestyle and running clothing and shoes that make use of waterproof materials
+++ Adidas has launched a new edition of its iconic Teamgeist collection of football jerseys, which was worn for the first time by the German and Agentinian national teams for the 2006 World Cup
Marketing:
+++ Puma signs up as kit sponsor of FC Tulsa, a football team that belongs to the United Soccer League in the U.S.
+++ New Balance will sponsor the Australian national netball team for the next three years
+++ Moncler will provide dual-branded outerwear for the members of the Milanese Inter football club, which can also be bought through the brand’s web store
