Distribution – Page 5
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News briefs
New Balance changes distributor for Romania and Bulgaria
Startline, the Greek distributor of New Balance, will also be responsible for Romania and Bulgaria from Jan. 1, taking over the role from the brand’s Turkish distributor, NBI Giyim. The company says that Startline has done a good job for the brand by creating a strong omni-channel business, including nine ...
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News briefs
Head takes over the distribution of some products in Scandinavia
Head Scandinavia is taking over the distribution of its racquet sports operations in Sweden, Denmark and Finland from GSL, which has had the rights for Sweden since 2010. According to Sportfack, it will be pushing in particular the paddle tennis segment, which is growing strongly in Sweden. Head Scandinavia is ...
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News briefs
Slinger Bag finds a distributor in Singapore
Slinger Bag has reached a five-year agreement with Tennis Bot, which will be its exclusive distributor in Singapore. The year-old ball-launcher company is set to begin sales on the island nation by mid-December. Tennis Bot was founded in Singapore and has since expanded elsewhere in Asia-Pacific, distributing the Lobster and ...
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News briefs
Shimano adjusts the distribution in Belgium and the Nordics
Shimano Belgium and Lazer Sport will relocate to a new office in Mechelen, Belgium as of July 1, 2021. Shimano Belgium is a subsidiary of Shimano Benelux while Lazer designs bicycle helmets in Belgium and markets these products globally. While sharing the new facilities, Shimano Belgium and Lazer Sport will ...
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News briefs
Two Norwegian distributors join forces
Spex Holding is acquiring all the shares of two Norwegian wholesale distribution companies, Beach Mountain and Response Nordic. As reported by the Norwegian Sports Industry Association, Invest42, until now the sole owner of Beach Mountain, is becoming a co-owner of Spex. Both Beach Mountain and Response Nordic, which is already ...
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News briefs
Puma appoints new distribution GM for EEMEA
Puma has assigned Johan Kuhlo to a new position as general manager in charge of distribution for Eastern Europe, the Middle East and Africa (EEMEA). Kuhlo, who has been lately the company’s head of corporate strategy and investor relations, will be working out of the German company’s regional hub in ...
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News briefs
A new Iberian distribution company, Excens Sports, for Fischer and other brands
Spain’s Excens Group, which owns several outdoor and bike brands, has moved into wholesale distribution, acquiring the Iberian distribution rights for the Fischer, Smith, Barts, Level and Polaroid brands. To handle them, it has created a distribution company called Excens Sports. The group is planning further expansions of its brand ...
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News briefs
Fritschi takes over Marmot’s distribution in Switzerland
Marmot Mountain is starting a new distribution partnership for Switzerland with Fritschi Swiss Bindings. From Oct. 1, Fritschi will be responsible for all sales activities of the Californian outdoor brand, founded in 1974, from key account management and new customer acquisition to training and education. The liaison offers many mutual ...
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News briefs
Nautilus to expand its distribution in EMEA
Nautilus Inc., owner of the Bowflex, Schwinn, Nautilus and Octane Fitness brands, has signed a deal with a multinational freight company, SEKO Logistics, to expand its distribution in the U.K. and the EMEA region in general. In the fourth quarter of this year SEKO will be expanding into a new ...
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News briefs
Tecnica Group reshuffles distribution in Sweden and Norway
Blizzard and Tecnica will be distributed by J0 Sport in Sweden and by Sport Sensation in Norway, starting from March 2020. Sport Sensation is taking over the distribution in Norway from Ramos, while JO Sports will be taking it over from Scantrade after the delivery of the autumn/winter 2020/21 collections. ...
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News briefs
Shimano to handle its own distribution in Spain, Portugal
Shimano will be overhauling its business in Spain and Portugal on Jan.1 by establishing a subsidiary in the city of Alcobendas, in the autonomous community of Madrid. Shimano Iberia will in turn be establishing a business network of its own for the distribution, commercialization and sale of cycling components and ...
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News briefs
POC takes over the distribution in the U.K.
Boardsport Source reports that POC has established a “Sales Organisation” for the U.K. and hired a country manager, Oliver Coxhead, to oversee it. Sales teams from POC’s office for European sales will be providing back-up. The new arrangements took effect on July 1. The Swedish producer of headwear, eyewear, apparel ...
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News briefs
Ultimate Nordic acquires Altra’s distributor
Ultimate Nordic is taking over Getvital Sports, adding Altra running shoes and Injinji socks and technical running equipment to its portfolio of sports and outdoor products, which also includes Buff, Stanley, LedLenser and Soto. Ultimate Nordic is a Norwegian distributor, formerly called Trygve Alm. Established in 1928, it is a ...
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News briefs
Crocs builds new distribution center in the Netherlands
Crocs will be building a new distribution center in the Netherlands. located in the Dutch city of Dordrecht. It will be the company’s largest European distribution center, covering 35,000 square meters. The project will create 200 to 350 jobs. The distribution center will serve as storage for Crocs’ online store ...
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News briefs
Zoggs appoints distributor for German-speaking markets
Zoggs International has appointed a German firm, Arnold Sports, as its distributor for Germany, Austria, Switzerland and Luxembourg. These markets were previously handled directly by the brand of swimming goggles and swimwear out of its head office in the U.K. Due to uncertainties surrounding Brexit and its effects on ...
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News briefs
Snowlife seeks to expand distribution abroad
(OIC) Snowlife, the Swiss family business specializing in ski gloves, wants to further strengthen its international distribution, which is now largely limited to agents in Italy, Austria and France, plus distributors in Spain, Russia and Eastern Europe. For this purpose, the company has appointed an industry veteran, Robert Demetz, to ...
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News briefs
Cycleurope rearranges Nordic distribution
Tony Grimaldi, the chief executive of Cycleurope, is set to establish a common management for all the Nordic countries, according to Sportfack. In view of this, Jonas Netterström, who became the CEO of Cycleurope’s Swedish subsidiary at the beginning of 2017, is set to leave the group for another position ...
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News briefs
Vernon expanding its distribution
(OIC) Vernon, the Danish sports distribution company, is expanding into new markets with the help of a Russian brand of rainproof and windproof apparel, Shu. Founded in 2012 in Saint Petersburg, Russia, Shu operates three stores (in its hometown, in Moscow and in Yekaterinburg), maintains its head office in Moscow ...
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News briefs
New distribution for Hurley in Europe
Hurley’s EMEA business has been taken over as a single entity by David Meire and Javier Carrera, two former Nike employees from Spain, who will manage it through a distribution agreement with the brand’s new owner, a brand management company, Bluestar Alliance. Meire was general manager or vice president at ...
