Hurley’s EMEA business has been taken over as a single entity by David Meire and Javier Carrera, two former Nike employees from Spain, who will manage it through a distribution agreement with the brand’s new owner, a brand management company, Bluestar Alliance. Meire was general manager or vice president at Nike for over 20 years and most recently served as chief client officer at Desigual. Carrera has been general manager and vice president at Quiksilver, Nike SB and Hurley. Carrera has now been appointed chief executive officer of Hurley EMEA with immediate effect. According to Boardsport Source, the new owners intend to continue the existing brand development project based on surfing and its lifestyle. The European headquarters will remain in Barcelona, to ensure a smooth and seamless transition. Nike took control of Hurley in 2002 for $95 billion and sold it last December for an undisclosed amount to Bluestar, which has signed a variety of new licensing agreements for several categories and has signaled plans to shut down Hurley’s wholly owned subsidiaries in several international territories to pursue licensing agreements. The company has indicated that it will keep Hurley’s design office in Cosa Mesa, California, and expand its reach beyond surfing to snow sports and other categories.