Amazon Prime members purchased more than 300 million items worldwide during Prime Day 2022. This made this year’s event the largest Prime Day event in Amazon’s history. Amazon disclosed in a press release that the savings Prime members achieved thanks to Prime Day amounted to more than $1.7 billion, more than any other Prime Day event before. This year was the biggest Prime Day event for Amazon’s retail partners, most of whom are small and mid-sized businesses whose sales growth in Amazon’s store outpaced Amazon’s retail business. Customers spent more than $3 billion on more than 100 million small business items entered in the U.S. ”Support Small Businesses to Win Big” sweepstakes. Sporting goods were not among the top products on Prime Day 2022, which speaks for the stability and sales channels of our industry. Still, the details (global statistics) of this year’s Prime Day are not uninteresting, so we’d like to share them with you.
Amazon’s 2022 Prime Day global shopping trends included:
- Prime members worldwide purchased more than 100,000 items per minute during this year’s Prime Day event.
- The top-selling categories worldwide on Prime Day included Amazon appliances, consumer electronics and home items.
- Prime members worldwide made the most purchases on Tuesday, July 12, between 9 a.m. and 10 a.m. throughout the Prime Day event.
- This Prime Day’s top-selling items globally included premium beauty brands, the Apple Watch Series 7, diapers and wet wipes, kitchen items , toys, collagen whey , apparel and accessories from Levi’s, car wash products, and pet products.
- Since Prime Day shopping began on July 12, select Fire TV, Echo and Blink devices have been among the top-selling items on Amazon worldwide.
