Starting with France, Decathlon is launching Decathlon Experience, a digital platform to reserve mountain holidays, from transport and accommodation to other activities. The platform can also be utilized to rent skiing equipment or take out holiday-related insurance. Decathlon will operate as an intermediary between potential customers and mountain professionals, who are invited to register on the platform. The registration process does not automatically lead to being featured on the platform, though, as Decathlon will carry out a selection process to decide which mountain professionals actually end up on the platform. Decathlon Experience was supposed to be launched at the beginning of the year but the launch was delayed due to the closure of ski lifts in France, in accordance with public health measures during the pandemic. The company reportedly intends to expand the service to other European countries in the near future, and possibly to other types of sport-related holidays as well, beyond skiing.