All Instagram articles
-
News briefsInstagram has highest media impact value in the fashion, lifestyle and beauty industries
Amidst a rapidly evolving social media landscape, Instagram reigns as the top platform for brand amplification in the fashion, lifestyle, and beauty industries, according to a new data report from Launchmetrics in collaboration with fashion shopping platform Lyst. Launchmetrics, born from the merger of Fashion GPS and Augure in January ...
-
News briefsVolleyball emerges as the digital champion for 2022
The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
-
News briefsWFSGI announces a new webinar with IP specialists
The WFSGI has announced a new webinar, “Protect your brand online.” The event is in partnership with online brand protection and IP infringement specialists, Corsearch. The “Protect your brand online: What’s new in 2023 and what is next?” webinar is in response to the rapid growth in e-commerce and digital ...
-
News briefsMeta not allowed to use personal data for advertising
Facebook owner Meta will no longer be allowed to use the personal data of its users in Europe for advertising personalization without being asked. This was the decision of the responsible Irish data protection authority DPC. At the same time, the authority imposed a fine of €390 million. According to ...
-
News briefsSwiss Sport 2000 winter campaign 22/23 banks on gamification
Sport 2000 Switzerland is running its winter campaign this year in collaboration with 28 winter sports brands. To increase the visibility of retailers and their offers online, the campaign relies primarily on advertising on Instagram and Facebook. The product and store campaign will be played out in ...
-
News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
-
News briefsInstagram offers in-chat payment
Small businesses should now be able to transact business in Instagram chat, Meta, Instagram’s owner, has announced. Meta seeks in this way to support businesses that do not have their own Instagram store. Source: Meta In the chat, it will be possible not only to ask questions, ...
-
ArticleMeta to sell name-brand avatar apparel
In January, Meta introduced its 3D avatars – already operative in its virtual-reality (VR) iteration – into Facebook, Messenger, Instagram Stories and direct messages (DMs). This month it is inaugurating the Meta Avatars Store, where users can purchase virtual apparel for their avatars from, so far, three name brands – ...
-
News briefsBeckham hands over Instagram account to doctor in Kharkiv
This week, David Beckham gives the term “influencer” a whole new meaning by handing over control of his Instagram account to a Ukrainian doctor. Iryna, a pediatric anesthesiologist and head of the regional perinatal center, shows the soccer star’s 71.8 million followers the conditions at her clinic in Kharkiv, Ukraine’s ...
-
News briefs
Facebook monetizes Instagram with a new shopping function
After Google’s reported tests to turn YouTube into a shopping platform, Facebook has announced a new functionality on Instagram that will allow customers to buy products through a new “Shop” tab on its home screen. Represented by a shopping bag, it will lead directly to the Instagram Shop, a commercial ...
