All Eddie Bauer articles
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News briefsAuthentic Brands Group forms Authentic Studios
Authentic Brands Group (Authentic), the parent company of more than 40 global brands including Sports Illustrated, Reebok, Nautica, Eddie Bauer, Spyder, Volcom, Tretorn, Prince and Airwalk to name a few, and currently in the process of acquiring Boardriders, has announced the formation of “Authentic Studios;” a full-service production studio designed ...
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News briefsAuthentic Brands Group partners with Global Citizen
Authentic Brands Group and Global Citizen, an international advocacy organization on a mission to end extreme poverty, have announced a multi-year alliance. The four-year partnership, described as “the first-of-its-kind for both companies,” will include the creation of an exclusive brand mark for consumer products, marketing activations, donation programs and more. ...
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News briefsAuthentic Brands Group reveal new corporate logo
The U.S.-based Authentic Brands Group – owner of over 40 brands, such as Reebok (acquired earlier this year), Nautica, Spyder, Eddie Bauer and Volcom – has introduced a new corporate logo and redesigned its company narrative. A wrap-up of the group’s public appearance and company strategies can be found online ...
