All Fenty articles

  • 23AW_PR_SP_Fenty_Q3_Main-Talent_2463
    News briefs

    First new Rihanna x Puma collaboration revealed

    2023-09-09T07:06:00Z

    After teasing her return in March this year, Rihanna and Puma have launched their newest collaboration. With the singer now the Creative Director of Fenty x Puma, a new sneaker from the footwear franchise was unveiled today. The Fenty x Puma Avanti is a mix of two Puma icons, blending ...

  • PUMA SOCIAL GRAPHIC
    News briefs

    “She’s back”: Puma announces renewed collab with Rihanna

    2023-03-02T12:52:00Z

    Puma announced the return of its partnership with singer and businesswoman Rihanna and her Fenty brand with an innovative two-word statement: “She’s back.” The message was shared via a post on Puma’s Instagram page. Fenty x Puma Rihanna first signed a multi-year partnership with Puma in 2014 to ...